Winners are selected from among all category winners. Research Achievement Awards honor exceptional success solving a critical business challenge. Selected from among all Gold category winners. The specific awards will be determined based on the submissions received, but could include:
Research Innovation Award
This special award recognizes an innovative research approach or novel application of research that results in an outstanding advertising campaign. Selected from among all Gold category winners.
Research Insights Award
This award honors case histories built around a particularly powerful insight resulted in an outstanding advertising campaign. Selected from among all Gold category Winners.
Grand Ogilvy Award
The campaign demonstrating the most successful use of research in the creation of superior advertising that achieves a critical business objective. Selected from among all Gold category winning campaigns.
Automotive
Cars, trucks, motorcycles, gasoline, motor oil, servicing and parts
Beverages + Alcohol
Soda, waters, coffee, beer, wine, spirits
Business to Business
Products and services specifically targeted to business
Consumer Electronics
products and services specifically targeted to business
Digital Media
advances in mobile (ipads + smartphones), HTML newsletters, social media, video games, websites
Fashion + Household
clothing, eyewear, hosiery, jewelry, perfumes, shoes, furniture, paints, appliances
Financial Services
credit cards, loans, mutual funds, banking
Government, Public Service, Non Profit
municipal or state development, lotteries, utilities, public service, messages, political messages
Health + Personal Care
consumer healthcare/OTC products, first aid, beauty aids, soaps, deodorants
International
products and services targeting global markets
Multicultural
products and services targeting multicultural markets
Packaged Goods
cereals, frozen foods, canned goods, snacks
Pharmaceuticals
prescription drugs and medical services
Professional Services
hospitals, HMOs, employment services, legal services, real estate, delivery systems
Restaurants + Others Eateries
restaurants, fast-food, coffee and tea shops, juice bars
Retail + e-Tail
stores or providing a specialty line, general merchandise and/or service
Shopper Marketer
honors outstanding shopper insights to successful shopper marketing initiatives
Sports + Entertainment + Media
Sporting events, teams and goods, films, music, TV shows, news programs, plays, museums, travel, network and cable branding
Telecommunications
Telephone companies, cellular services, internet access, and bundled services
2011 David Ogilvy Awards
For more information about the Ogilvy Awards, please contact:
Zena M. Pagán
646.465.5721
OgilvyAwards@thearf.org
