The ARF 2010 Ogilvy Awards Advisory Committee

2010 ARF David Ogilvy Award Chair

Gerald Lukeman – Chairman Emeritus, Ipsos-ASI

ARF David Ogilvy Award Advisory Committee

John Bowman – EVP, Director of Strategic Equities, Saatchi & Saatchi

Erwin Ephron – Partner, The Ephron Consultancy

Caitlin Flynn – Planner, Ogilvy

Marianne Foley – SVP-Strategic Initiatives, Harris Interactive

Barry Goldblatt – Director-Marketing Research, Church & Dwight

David Kaplan – SVP-Research and Product Development, Nielsen IAG

Mary Ann Packo – CEO-North America, Millward Brown

Karen Radkowsky – Founder, The Research Consultancy

Amy Shea – EVP-Global Director of Brand Development, BrandKeys

Alice K. Sylvester – Partner, Sequent Partners & Media Behavior Institute

Beth Uyenco – Global Research Director, Microsoft Corporation

Overview

2010 David Ogilvy Awards

 

Case Studies
Download When it Works, an analysis of the 2010 ARF Ogilvy Awards case studies.

The best part about winning the Grand Ogilvy, besides the amazing validation of a job well done, was being able to celebrate the victory with the broader team, including agency partners. Too often, we get so caught up in doing, doing, doing that we don't take the time to sit back and acknowledge the incredible labor of love that goes into an Ogilvy-worthy effort.”

Padmini Sharma – Group Manager, Strategic Insights, Frito-Lay
2009 Grand Ogilvy Award Winner

This is a particularly meaningful award for us because utilizing research in order to discover and make insights actionable is at the core of everything we do. This is what makes our work powerful…and, clearly, being the Ogilvy and being the first time the ARF added a Multicultural Category, makes it just that more special.”

Alex López Negrete – President/CEO, Lopez Negrete Communications
2009 Gold Ogilvy Award Winner, Multicultural: Banking & Finance Category
– as quoted in dBusinessNews and Only in Houston

This global Gold celebrates the power of research-led advertising to deliver and prove concrete results in an era of puff and spin. This is about the triumph of hard facts and hard truths.”

David Lyle, Chief Executive of Lyle Bailie
2009 Gold Ogilvy Award Winner, International Category
– as quoted in Business & Leadership

For more information about the Ogilvy Awards, please contact:
Zena M. Pagán
646.465.5721
OgilvyAwards@thearf.org

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