Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.
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Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising. The ARF David Ogilvy Awards were inspired in 1993 when Coca-Cola sought the ARF’s assistance in integrating research into their advertising development process. So successful were the process and results, that even the creative agencies embraced it.
The Awards honor extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
The ARF congratulates the 2010 winners The ARF David Ogilvy awards sponsored by Microsoft Advertising.
Download When it Works, an analysis of the 2010 ARF Ogilvy Awards case studies.
“The best part about winning the Grand Ogilvy, besides the amazing validation of a job well done, was being able to celebrate the victory with the broader team, including agency partners. Too often, we get so caught up in doing, doing, doing that we don't take the time to sit back and acknowledge the incredible labor of love that goes into an Ogilvy-worthy effort.”
Padmini Sharma – Group Manager, Strategic Insights, Frito-Lay
2009 Grand Ogilvy Award Winner
“This is a particularly meaningful award for us because utilizing research in order to discover and make insights actionable is at the core of everything we do. This is what makes our work powerful…and, clearly, being the Ogilvy and being the first time the ARF added a Multicultural Category, makes it just that more special.”
Alex López Negrete – President/CEO, Lopez Negrete Communications
2009 Gold Ogilvy Award Winner, Multicultural: Banking & Finance Category
– as quoted in dBusinessNews and Only in Houston
“This global Gold celebrates the power of research-led advertising to deliver and prove concrete results in an era of puff and spin. This is about the triumph of hard facts and hard truths.”
David Lyle, Chief Executive of Lyle Bailie
2009 Gold Ogilvy Award Winner, International Category
– as quoted in Business & Leadership
For more information about the Ogilvy Awards, please contact:
Zena M. Pagán
646.465.5721
OgilvyAwards@thearf.org
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