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Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.
The awards were inspired in 1993 when Coca-Cola sought our help in integrating research into their advertising development process. So successful were the process and results, even the creative agencies embraced it. Thus were born the awards.
Over the years, there have been more than 200 finalists, among them the top advertisers, research companies and advertising agencies in the world. We laud their victories, and look forward to adding our 2008 winners to the coveted list of Ogilvy Award recipients.
The ARF Ogilvy Awards are made possible through the continued sponsorship of Microsoft Digital Advertising Solutions. Microsoft supports the ARF David Ogilvy awards as a unique means of generating real learning through the sharing of knowledge.
We proudly launch our 14th year with the release of our first book of insights from Ogilvy Grand Award Winner case studies, authored by Dr. Raymond Pettit. Titled Learning from Winners, the book provides marketers with greater insights into highly effective campaigns, and more importantly how the creative use of research can lead to big creative ideas - no mean feat!
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All Ogilvy Awards will recognize campaigns which leveraged research insights to produce significant business results. The ARF David Ogilvy Awards feature 15 Category Awards for specific sectors (e.g., financial services) and industry-level awards for Business Achievement, Research Innovation and, of course, the Grand Ogilvy Award.