Presented by:
Jon Gibs – VP Online & Integrated Analysis, The Nielsen Company
Sean Bruich – Measurement Research, Facebook
Until now, the industry has been hard-pressed to understand what value advertising in the social context plays in the media mix. As a result, The Nielsen Company and Facebook recently joined forces to develop effective, near-real time advertising effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration. Join Jon Gibs, VP Online & Integrated Analysis, The Nielsen Company and Sean Bruich, Measurement Research, Facebook, as they take an in-depth look at the results of their research.
Download whitepaper at Nielsen »
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