echo "custom header code goes in here"; ?>
Members, News Media and Partner Marketers, please visit our brand page to download ARF logos and banners.
ARF Logos & Banners »
The Advertising Research Foundation (ARF) has rallied a group of big-name research buyers to oversee and advise on its work to develop quality standards for online research.
Pick of the bunch is Procter & Gamble’s Kim Dedeker, whose comments at an industry gathering two years back triggered a wave of scrutiny of web survey and recruitment methods in the States.
That scrutiny culminated in the formation of the ARF’s Online Research Quality Council (ORQC) last August, and now Dedeker – P&G’s vice president of global consumer and market knowledge – has been named chairperson of the ORQC Client Advisory Board.
A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »
See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »