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ARF: TV Ads Are Still Effective, If Not More

February 25, 2009

By Kenneth Hein

There have been no shortage of articles questioning the effectiveness of TV ads in the digital age. And more than one expert has proclaimed: “the 30-second spot is dead.” However, a massive study conducted by The Advertising Research Foundation begs to differ.

An analysis of 388 case histories from seven different research agencies found that TV is not only as effective as ever—it is possibly even increasing in effectiveness when it comes to increasing sales.

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