ARF Marketing Materials

Members, News Media and Partner Marketers, please visit our brand page to download ARF logos and banners.
ARF Logos & Banners »

FAQ & Contact Us

Our collection of Frequently Asked Questions will answer many of your initial inquiries.
See all FAQs »

Have a question for the ARF? Contact our staff with a specific inquiry.
Contact Us »

Multiple panel membership

June 11, 2009

By Robert Bain

Respondents who are members of multiple panels are not necessarily a threat to data quality, according to results of a new study by the Advertising Research Foundation (ARF).

Findings of the study into duplication and overlap of online panel members concluded that multiple membership only has an impact on data quality when members take part in the same survey more than once.

Read full article »

Board of Directors

A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »

Meet the Staff

See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »