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Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing

March 24, 2010

By Taddy Hall

At the Advertising Research Foundation's (ARF) 2010 Re:think Conference in New York City Tuesday, CEO of social-media marketing research firm Communispace Diane Hessan presented the eight rules for next-gen marketing research. Based on feedback from over 200 consumer-insight professionals, these tips can help companies in any industry find their footing in today's business world.

Read entire article on Fast Company.

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