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spent several days this week at the Advertising Research Foundation's 56th Annual Convention, Re:think 2010. I'm a big fan of media and marketing industry conferences; I attend a lot of them. I particularly enjoy big-picture sessions, along with the chance to get a pulse on what's happening in the industry, and how different companies, sectors and people see market developments and plan to address them. As conferences go, ARF's this year was a good one, with some really insightful contributions from many of the speakers. Here are my top 10 takeaways from the sessions I attended.
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"The level of activities at the ARF is at an all time high. Bob and the entire team are doing a fabulous job. In my seven years of association with ARF, I have never seen so much enthusiasm and clarity."
Stan Sthanunathan - VP of Knowledge and Insights, The Coca-Cola Company