echo "custom header code goes in here"; ?>
Members, News Media and Partner Marketers, please visit our brand page to download ARF logos and banners.
ARF Logos & Banners »
We started off the third segment of our interview with Lynne Johnson, SVP of social media at the Advertising Research Foundation, discussing code and culture switching. Johnson says that this practice, which boils down to using different voices (vernacular, lingo, vocabulary) when communicating with culturally diverse segments of a particular market, is vital to an adept social media strategy.
A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »
See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »