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Breaking Down the Silos of Social Media

June 13, 2010

On June 8, in conjunction with Internet Week NY, the Advertising Research Foundation (ARF) hosted "What's So Special about Social Media? Breaking Down Silos," a social media council outlining how brands can use social media as an effective channel for research and marketing.

Panelists from companies such as consumer packaged goods giant General Mills, market research specialist Harris Interactive, and public relations firm Porter Novelli shared their respective companies' experiences using social media to gauge the response of new products, customer complaints, and consumer influence.

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