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Does Social Media

July 7, 2010

by FRANK COTIGNOLA

The answer is "yes" according to a Nielsen/Facebook study. Nielsen studied more than 125 Facebook ad campaigns and concluded that:

...earned media and social advocacy made Facebook users more likely to notice ads, absorb their content and make purchases."

And just how well did the combination work?

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Celebrating 75 Years

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"The level of activities at the ARF is at an all time high. Bob and the entire team are doing a fabulous job. In my seven years of association with ARF, I have never seen so much enthusiasm and clarity."
Stan Sthanunathan - VP of Knowledge and Insights, The Coca-Cola Company