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Craig Gugel, most recently, SVP Media Analytics at the Advertising Research Foundation, has left the ARF and has been appointed Chief Research Officer at LogicLab Inc. (a division of Merkle Inc.). While at the ARF, Gugel was responsible for managing the organization’s 360 Media & Marketing Super Council initiatives as well as those for the ARF’s Ad Effectiveness, Audio, Print and Video Councils. He was also the ARF executive responsible for co-managing programming for the Audience Measurement 4.0 and 5.0 conferences. In his new role at LogicLab he will be responsible for managing all research functions including consumer insights, internal and external training and education, primary research and data partnerships.
LogicLab develops innovative solutions that match advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. Founded in 2009 and based in New York, N.Y., LogicLab Inc. is a wholly owned subsidiary of Merkle Inc.
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