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The New York Times - News From the Advertising Industry

January 23, 2011

by Stuart Elliott

Research In Motion, Waterloo, Ontario, chose two agencies to handle the creative duties for the BlackBerry brand, which had been handled by Leo Burnett Worldwide, Chicago, part of the Publicis Groupe. Spending was estimated at $200 million. An agency owned by MDC Partners, 72 and Sunny, Los Angeles, which has been working on BlackBerry projects, will handle the creative duties in North America. In other markets, those duties will be handled by AMV BBDO, London, and other agencies that are part of the BBDO Worldwide division of the Omnicom Group.

Home Depot, Atlanta, shifted its media planning and buying assignment in the United States, with spending estimated at $600 million to $700 million, to Carat, New York, part of the Aegis Media unit of the Aegis Group, from Initiative, New York, part of the Mediabrands division of the Interpublic Group of Companies. Initiative is keeping the media duties in Canada and other Mediabrands units like Reprise Media are retaining duties like social media.

Bonnier Corporation, New York, will work with Crispin Porter & Bogusky, Miami and Boulder, Colo., part of MDC Partners, to develop advertising formats for tablet magazines. Bonnier, part of the Bonnier Group, publishes magazines like Popular Science.

Kellogg Company, Battle Creek, Mich., selected Brand Learning, London, a consulting company, to work with the company to improve its marketing processes around the world. The initiative is being led by Mark Baynes, chief marketing officer at Kellogg.


Ty Curran, president at Harrison & Star, New York, part of the Omnicom Group, will add the post of chief executive, assuming those duties from Larry Star, who will continue as chairman. The promotion is part of plans by Mr. Star to prepare to retire at the end of 2012.

Michael Heitner joined the Advertising Research Foundation, New York, as senior vice president for member value, a new post. He had most recently been president at Verdura, New York.


InVentiv Health, Somerset, N.J., acquired Campbell Alliance, Raleigh, N.C., for undisclosed financial terms, and i3, Basking Ridge, N.J., a pharmaceutical services company that had been part of Ingenix, for about $400 million. As a result of the acquisitions, inVentiv plans to reorganize into three divisions: clinical, commercial and consulting. InVentiv is part of inVentiv Group Holdings, owned by Thomas H. Lee Partners, Liberty Lane Partners and managers of inVentiv.

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