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Just Fix It: ILF Inspired Leaders to Prioritize Actionable Solutions for the Mix Modeling Debate
NEW YORK, November 3, 2013 – On October 29, the Advertising Research Foundation (ARF) brought together a group of more than 200 elites at its 2013 Industry Leader Forum (ILF). Speakers, panelists, and attendees came to the conclusion that the industry knows the problems with predictive mix modeling, and now needs to take action to “just fix it.”
“This year’s ILF saw many spirited debates about the progress, challenges, and potential solutions for mix modeling,” said Gayle Fuguitt, president and CEO of the Advertising Research Foundation. As an industry we need to understand our consumers on an individual level and deliver insights to decision-makers in a timely and impactful way. Not everyone agrees about methodological approaches, but we do agree that leaders need to lead, identify new solutions, and drive to better, faster decisions.
Highlights from panels and speakers at the 2013 ILF include:
Additionally, the Advertising Research Foundation was honored to announce the Erwin Ephron Demystification Award at ILF 2013. This award is being created in memory of Erwin Ephron, one of the most influential media planning consultants whose leadership helped define and shape today’s media planning industry.
“We wanted to pay tribute to Erwin Ephron in a way that will keep the memory of his contributions alive for future generations,” said Fuguitt. “The Erwin Ephron Demystification Award was created in partnership with Mr. Ephron’s family to honor his legacy by recognizing the people who are propelling the advertising industry forward to new heights—just as he did.”
Additional details about the Erwin Ephron Demystification Award will be announced at the ARF annual ReThink Conference, March 24–26 2014.
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