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Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, shared several recent notable achievements of its chief scientist, Claudia Perlich. Perlich was selected as a member of the Bellagio/PopTech Fellows Class of 2013, was announced as the general chair of the 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), and was named a winner of the American Marketing Association's (AMA) 4 Under 40 award. Earlier this year, she won the Advertising Research Foundation's Grand Innovation Award.
"Claudia is a brilliant data scientist and we are extremely proud to have her as part of the m6d team," said Tom Phillips, CEO of m6d. "She is a true leader in the data science-driven reinvention of the advertising industry, and we are so pleased to see her recognized by prestigious organizations like the AMA, PopTech, the Rockefeller Foundation and KDD."
PopTech and the Rockefeller Foundation produced a new joint fellows program focused on bringing together small, interdisciplinary groups of hand-selected artists, scientists, designers, technologists and social innovators for a recent two-week immersion at the Rockefeller Foundation's renownedBellagio Center on Lake Como, Italy. Perlich was a natural fit for the program focused on community resilience through big data and technology. As one of the fellows, Perlich is exploring the extent to which big data and related technology can be used to enhance psychological, social and systemic resilience worldwide.
Perlich will also chair the 20th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD) in New York in 2014. The annual ACM SIGKDD conference is the premier international forum for data mining, data science and big data researchers and practitioners from academia, industry and government. This year's conference attracted a record number of 1,200 attendees, who gathered in Chicago to share their ideas, research results and experiences. In addition to acting as a general chair for next year's conference, Perlich has held numerous organizing roles for KDD. "Claudia's dedication to data science and growth of the data science community is outstanding," said Bing Liu, Chair of the SIGKDD Executive Committee. "We are confident that under her leadership, KDD 2014 will surpass previous conferences with even richer content and more diverse attendance."
Additionally, Perlich will be honored as one of the winners during the '4 Under 40' Emerging Leaders Award Ceremony on September 10th as part of the 2013 AMA Annual Marketing Conference. She was selected as one of the four recipients because she has consistently demonstrated a commitment to the industry, the advancement of marketing in general and specifically of data science in advertising.
Perlich serves as a guide in the world of data, and these recognitions follow the achievement of this spring, where she was selected as a member of the Crain's NY annual 40 Under 40 list. Additionally, she has been published in over 30 scientific journals, holds multiple patents in machine learning, and has won many data mining competitions, including the prestigious KDD Cup three times. Perlich is a passionate leader with a high potential for collaboration and success, including leading by example, mentoring and transferring knowledge through her teaching role at New York University.
m6d's industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites in real time, m6d's ProspectRank™ delivers relevant audiences to marketers. The team that invented Social Targeting™ has developed a platform that is a marketer's dream for audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry's most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over five years in market with over 400 top-tier brands and Fortune 100 companies. Recognized as one of Forbes' Top 100 Most Promising Companies in America and Crain's Best Places to Work in New York, m6d has offices throughout the U.S. and in the UK. More info at www.m6d.com, or follow @m6d_inc.
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