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Chief Compliance Officer Recognized for Continued Innovation in the Audience Measurement Industry
LOS ANGELES – Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Rob Favre, chief compliance officer and GM of data & measurement, has been presented with a Great Mind Award in the Innovation category from the Advertising Research Foundation (ARF). This is the second year that Favre has received the award for innovations within the audience measurement space.
Favre and his team have played an important role in the modernization of streaming audio audience measurement with the development of the MRC-accredited Webcast Metrics solution. Webcast Metrics enables publishers and advertisers to demonstrate the value of their streams and accurately communicate that value.
Triton Digital’s Webcast Metrics platform is the standard in digital audio measurement across the U.S. and Canada. Webcast Metrics is also the only digital audio measurement solution that has been accredited by the Media Rating Council (MRC), a distinction that has just been extended.
“Our publisher clients rely on Webcast Metrics’ data to be easily understood by advertisers and enable them to fully monetize their streaming audio content,” said Mike Agovino, COO of Triton Digital. “Rob and his team have done a tremendous job reinventing how we think about streaming audience measurement and cementing Webcast Metrics as the de facto industry standard.”
In the past year, Favre and his team worked to extend Webcast Metrics to include a localized, market-specific version. Webcast Metrics Local enables publishers to view their audience on a market-by-market basis and allows direct comparison between streaming and terrestrial audience measurement.
“It’s an honor to be recognized once again by the ARF for the hard work our team has dedicated to developing Webcast Metrics,” said Favre. “Our continued research in the field has led to a number of new developments including Webcast Metrics Local, which is truly an industry-first offering.”
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