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GfK’s 3rd Annual NextGen Competition Seeks Outstanding Market Research By Undergraduate Students

July 24, 2013

Contest encourages aspiring marketers, researchers to study mobile shopping, crowdsourcing, innovation, and other high-profile subjects

GfK is kicking off its third annual Next Generation Competition for undergraduate market researchers, seeking proposals for research projects on some of today’s hottest marketing topics -- mobile shopping, crowdsourcing, and the financial preferences of Generation Y. In collaboration with the Advertising Research Foundation (ARF), GfK sponsors the contest to inspire and empower the next generation of market researchers. The “NextGen” competition invites undergraduate students from across the US to devise market research projects that shed light on:

  • “showrooming” and other mobile shopping behaviors
  • using social media for product innovation and development (e.g., crowdsourcing)
  • financial services choices of today’s young adults (Gen Y)

In addition, GfK will accept proposals on marketing-related topics of the students’ own choosing. GfK will bring members of the winning team to New York to attend and present at the annual Advertising Research Foundation (ARF) Re:think conference in March 2014. In addition, the chosen team will receive a $1,000 prize and exposure through GfK and ARF promotions. To find out how to enter the competition, read the complete rules at this link. Entries are due October 25, 2013. “GfK is expanding its focus on the growing community of young and aspiring market researchers,” said David Krajicek, CEO of GfK Consumer Experiences North America. “The NextGen competition gives students a firsthand understanding of what it means to devise, execute, and analyze a research project – something that no textbook can provide. It represents just one aspect of GfK’s global commitment to the next generation of researchers; we are glad to be joining ARF once again in bringing this opportunity to students throughout the US.”

In the competition’s first two years, research teams from Chatham University and Aurora University have won.

About GfK

GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. To find out more, visit or follow GfK on Twitter:

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