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Advertising Research Foundation Announces Barocci’s Retirement

December 4, 2012

New York, NY (December 4, 2012) — The Advertising Research Foundation (ARF) has announced that President & CEO Robert Barocci will retire from his current position as soon as a successor is found. Barocci will continue with the ARF through 2013 as an executive transition specialist.

In announcing the departure, board chair Colleen Fahey Rush said, “We are all indebted to Bob for his dedication to the profession of advertising research and the advertising industry. He leaves a legacy of high quality services delivered by a dedicated staff that touches every corner of the advertising world.”

Barocci was named President & CEO of the ARF in September 2003. Prior to joining the ARF, he was Director of Communications of New School University and part of Bob Kerrey's leadership team. Earlier, Barocci’s advertising career included 21 years with Leo Burnett culminating in the position of President of Leo Burnett International. After he left Leo Burnett, he was Founder/CEO of McConnaughy Barocci Brown and later Director of Central/East Europe for Young and Rubicam.

David Poltrack, Chief Research Officer, CBS Corporation, and President, CBS Vision is chairing the search committee. TransitionGuides of Silver Spring, Maryland is leading the search for Barocci’s successor. The position announcement is available at:

About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating, and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF is located at 432 Park Avenue South, 6th Floor, New York, NY 10016, and on the web at

Media Contact:

Don Tebbe
Cofounder, TransitionGuides, Inc.
Office: (301) 439-6635, Ext 19
Fax: (301) 439-6638
SKYPE: dontebbe


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