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In the ever-changing, fast-paced corporate world, marketing researchers must be able to think on their feet and generate innovative ideas to address emerging business problems. In conjunction with GfK, the Advertising Research Foundation is proud to present the Next Generation Market Research Competition. This competition gives undergraduate student researchers from U.S. accredited colleges or universities the chance to test their marketing knowledge through the creation of a marketing research project that addresses a critical issue weighing on marketers’ minds daily.
The winning team of students will:
Submission deadline: Monday, October 29, 2012
A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
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