Allyssa Gresser, Vice President, Client Relations, for KL Communications, will be co-presenting “The iPad is Changing the Way Americans Consume Media: Learning from the Time Inc. Innovation Panel,” with Mark Gallops, Executive Director, Time Inc.
The Red Bank, NJ-based marketing research firm, which has been named as a sponsor of the event, will also be hosting a showcase room.
“This forum is all about understanding the “new consumer” and what that means for market research,” explained Lonnie. “Change is never easy, but hopefully at this event, we can all help inspire each other to transform how we learn from consumers.”
The ARF Insights Zone features educational sessions, interactive showcase rooms, and exhibits with the latest technologies. Additionally, there will be innovative small group forums where peers can exchange ideas on topics within the market research industry. The central theme for the convention will be “Shifting Sands . . . Understanding the New Consumer.”
At KL Communications, the goal is to turn all your data into a research epiphany. The company’s IC2 (Insights Communities 2) platform is an integrated solution that provides an ongoing feedback loop. IC2 combines the best of traditional and new MR (e.g. Social Media Measurement, Crowdsourcing, Mobile Journaling, etc) to offer an iterative, collaborative, and creative solution.
