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There is probably no small number of marketers, media sellers, advertisers, brand managers and creatives who see market researchers as Radar O'Reilly-esque number crunchers packing Ambien-like PowerPoint presentations, whose sole job in life is to find the creative spark and kill it with consumer data.
The Advertising Research Federation (ARF) is hoping to change all this and finally give research a seat at the mythical table where strategy is shaped and campaigns are hatched.
A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
Meet the Board of Directors »
See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
Meet the staff »