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First, let me thank Communispace for inviting me to be a guest blogger. I think I’ll ask Diane to return the favor on my blog in the near future.
Now the topic …
People who are involved with listening approaches (mining conversations in blogs, managed communities, etc.) get a little frustrated sometimes; they ask me for guidance of how to sell listening.
Here is my advice; don’t think of this as research. Think of it as process reinvention.
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