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How to Sell Listening to Your Organization

January 20, 2011

In Communispace Blogs – January 19, 2010

By Guest Blogger Joel Rubinson

First, let me thank Communispace for inviting me to be a guest blogger. I think I’ll ask Diane to return the favor on my blog in the near future.

Now the topic …

People who are involved with listening approaches (mining conversations in blogs, managed communities, etc.) get a little frustrated sometimes; they ask me for guidance of how to sell listening.

Here is my advice; don’t think of this as research. Think of it as process reinvention.

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