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ARF at Advertising Week News Highlights

September 30, 2009

MEDIA DECODER -- By Stuart Elliott
September 29, 2009
"Big Advertisers Agree To Test Of Online Research"
Feature story, quoting Joel Rubinson, on ORQC launch.
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DAILY RESEARCH NEWS/MRWEB.COM
September 29, 2009
"Global Giants Drive Latest ARF Quality Move"
Story on ORQC launch.
Read

EARTHTIMES.COM
September 29, 2009
"Mktg, Inc. Announces Panel Consistency Certification Program"
BUSINESS WIRE press release includes laudatory references to ARF/ORQC launch.
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BTOB.COM -- By Christopher Hosford
September 29, 2009
"ARF Set To Test Online Panel Research Quality"
Story on ORQC launch.
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AAF/SMARTBRIEF.COM
September 29, 2009
"Pilot Program Promises Measurement Quality Control"
Story on ORQC launch, includes link to ADAGE/Jack Neff feature.
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SEEKINGMEDIA.COM (Australia)
September 24, 2009
"New Technology Changes Online Research"
Feature article on ESOMAR and others, includes ARF/ORQC initiative.
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