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Advertising and Marketing Law: Emerging and Hot Topics

February 23, 2010

Locke Lord Bissell & Liddell is hosting a complimentary seminar to help advertisers properly navigate the complicated areas of advertising law. The seminar (Advertising and Marketing Law: Emerging and Hot Topics), presented by Locke Lord advertising and marketing law attorneys, will help industry professionals understand the compliance and legal risks and strategies involved with advertising in today’s market. It will provide an overview of certain federal and state laws that address the way brands are presented and marketed to the public and that govern disputes among competitors. It will also discuss the potential impact of non-compliance and outline the scope of the risks faced. The seminar will address the need to have experienced counsel review advertisements prior to publication; some of the key cases that have shaped the law of false advertising; legal strategies for protecting advertising, trademarks and brands on the Internet and stopping abuse and counterfeiting; the latest hot issues in the advertising and marketing legal community; and green deceptive advertising.

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