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LISTEN FIRST! The Must-have Book on Listening to Social Media, Italian Edition Announced

September 30, 2011



NEW YORK – September 30, 2011 - Listen First! Turning Social Media Conversations into Business Advantage by Stephen D. Rappaport (Wiley 2011) of the Advertising Research Foundation is being translated into Italian. Estimated publication date is January 2012 and will be published by highly-regarded Italian marketing publisher Hoepli. Demoskopea, a leading Italian traditional and digital market research firm sponsored the book’s translation and supplemental case histories about listening in Italy.

"Social networks and social networking are global. The world's conversations,” author Stephen Rappaport said, “are online and accessible. Brands everywhere are interested in what people are saying about their products, their hopes and fears, their families, their cultures and all aspects of their lives. Listening is an international movement towards deeper understanding of people that helps companies in every country adapt and succeed in our fast changing, uncertain world.”

Antonio Pepe, who is leading the Italian effort along with Daniele Lombardo, observes that "Many companies in Italy are very sensitive to brand perception but social media conversations are often a black box for top managers. Listen First! is extremely valuable for its business perspective and multi-industry coverage. We, Demoskopea and Hoepli are convinced the book will help Italian marketing managers to "stay tuned" with their customers."

About Demoskopea:
Demoskopea is Italy’s leading independent firm for traditional and digital market research. Demoskopea has over 45 years of activity and a network of international partnership that merges Italian market intelligence with a global vision and capabilities. The compared from Demoskopea Digital Intelligence to concentrate on international best practices in web listening.

About Hoepli:
Hoepli is an important book publisher in Italy. Listen First! will be join its line of books on web marketing.

About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2011, the ARF will celebrate its 75th Anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at



Leslie Hutchings
ARF Marketing & Communications Director

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