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Laura Sarasua has joined The Advertising Research Foundation (ARF) as Marketing Director, it was announced today by Robert Barocci, ARF President and CEO.
She comes to The ARF from Macy’s Inc., where she held several marketing posts at Macy’s Merchandising Group, with responsibilities for developing media and marketing strategies, analyzing marketing effectiveness and managing e-commerce sales. Prior to that, she managed the multicultural marketing program and related research efforts at Macy’s West.
“Laura Sarasua brings a wide range of marketing experience to The ARF.” stated Barocci, “at a time when our industry outreach is more extensive than ever before.
As we impact the increasingly interrelated worlds of advertising agencies, advertisers, media, market research companies and academia, in both the b-to-b and b-to-c communities, her know-how will play a key role in communicating our multi-faceted messages everywhere.”
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