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In a reflection of The Advertising Research Foundation’s growing impact, Facebook heads a list of 34 new members who have joined since June, representing a cross-section of the advertiser/ad agency/media/research and academic communities, it was announced today by Bob Barocci, President and CEO, who stated that “this wide-ranging group is a powerful example that our broadening research outreach is truly making a difference to marketers everywhere.”
“Having Facebook as a new member is a clear indication that our initiatives regarding the value of understanding social media are resonating throughout every facet of our industry,” noted Joel Rubinson, Chief Research Officer, ARF, who added that “we’re even more enthused because Facebook will be taking an active role in participating in those initiatives.”
The new members include such major advertisers as Hasbro, Eli Lilly, Kimberly-Clark, Mars, Novartis, UBS, PricewaterhouseCoopers LLP, and Bain & Company.
Ad agencies include Adcentricity, Butler/Till, Global Hue and M:30.
Cablevision heads a large Media group, including ABC Family and Disney Kids, Catalina Marketing, Fuse, National Cinemedia, PBS Kids Sprout, Rainbow Media and Tribune Media Net.
Representing Research firms are ADISN, Centris, Ensequence, e-Rewards, IMMI, Market Tools, Opinion Lab, ORCA (Opinion Research Center of Afghanistan), Research Now, The Advanced Marketing & Media Group (The AMM Group), and ThinkVine Corporation.
Completing the new member group are Academic institutions Berkeley College, The Media Management & Transformation Center at Jonkoping University (Sweden), and
The University at Albany (SUNY).
“We know our message is being heard, when two of our newest members come from Afghanistan and Sweden,” concluded Rubinson, “and it’s yet another indication that growing importance of research knows no boundaries.”
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"The level of activities at the ARF is at an all time high. Bob and the entire team are doing a fabulous job. In my seven years of association with ARF, I have never seen so much enthusiasm and clarity."
Stan Sthanunathan - VP of Knowledge and Insights, The Coca-Cola Company