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"Morning Coffee" News Service Launched

March 27, 2009

Morning Coffee provides the most recent news, events and developments in advertising and marketing for today's busy pros.

MORNING COFFEE, is a new online service designed to deliver the most current industry statistics, trends, research and perspectives to ARF members and the industry,

A collaborative effort with Netvibes, MORNING COFFEE addresses ARF members’ needs for authoritative and timely information that helps them make the best decisions possible for their brands and customers. Like the popular ARF PowerSearch, this new program showcases ARF’s priority to provide self-service research tools of the highest quality on a 24/7 basis, by simplifying access to over 100 of the web’s best news feeds, research, blogs and videos on advertising, marketing, media, consumers and culture from both the U. S. as well as English-language global sources.

Among the features of the ARF’s newest knowledge solution, MORNING COFFEE tabs group all of that material into meaningful categories that quickly help users locate information of interest. In addition, thanks to the Netvibes personalization platform, it delivers even more value by creating tabs for hot topics, such as “Advertising in a Recession,” that are stocked with the most up-to-date knowledge on crucial issues affecting members and the overall industry, also enabling users to customize the sources and tabs to meet their individual requirements.

“We view MORNING COFFEE as an indispensable companion,” stated Robert Barocci, ARF President and CEO, “and that’s why we’re making it freely available to all our members as well as advertisers and related companies who visit our website.”

‘The need for action-oriented knowledge is more important than ever before,” he concluded, “and by delivering that information on a steady basis, everyone will be exposed to the new ideas so necessary to stretch their thinking, so critical for growing brands.”

“MORNING COFFEE is a better way for ARF members and professionals to start their day with an industry-focused media dashboard that’s incredibly relevant and personalized for the individual,” said Freddy Mini, Netvibes CEO. Netvibes, an ARF member, provides the technology platform for Morning Coffee.

About Netvibes (http://business.netvibes.com)
Netvibes is the leading personalization platform for the Web. For consumers, Netvibes.com is the most-awarded start page portal where millions of people around the world can take control of their digital lives. For agencies and publishers, Netvibes’ universal, cross-platform widget technology (UWA), widget distribution services and widget-based microsite publishing tools help more than 1000+ top brands rapidly deliver user-personalized marketing campaigns. For companies, Netvibes Enterprise provides secure, scalable personalized workspaces, industry dashboards and branded enterprise portals.

Founded in 2005, Netvibes has offices in Paris, London and San Francisco. For more information, visit: http://business.netvibes.com.

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