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The Advertising Research Foundation Announces Finalists for 2011 Great Mind Awards

March 15, 2011

NEW YORK – March 15, 2011


Award Honors Exemplary Individuals Who Have Contributed to the Quality and Advancement of Advertising Research

New York (March 15, 2011) – The Advertising Research Foundation (ARF) today announced the finalists for the ARF Great Mind Awards 2011, a prestigious industry accolade which honors individuals who have contributed to the excellence and advancement of advertising research.

“Since 2006, the Great Mind Awards have recognized leaders in the advertising community who have shown the power behind meaningful use of research in their work,” said Bob Barocci, president and CEO, the Advertising Research Foundation. “These finalists support the mission of the ARF by actively engaging in the scientific exploration of the consumer mindset, using this knowledge within their respective organizations to create and drive highly effective marketing programs, and also driving the advancement of future advertising research.”

Twenty-four finalists are in the running across six award categories.


Innovation Award
Paul Donato - The Nielsen Company
Ginny Musante – XBOX Live
Mainak Mazumdar - The Nielsen Company
Richard Silberstein - Neuro-Insight
Jeanne Vaughn - GlobalHue

Rising Star Award
Sean Bruich - Facebook, Inc.
Carrie Breisach - General Mills
Michael Hulfachor - comScore ARS
Kelly Johnson - ESPN
Melissa Ludack – InsightExpress

Member Recognition Award
David Ernst – Discovery Communications
Susan Frede - Lightspeed Research
Ed Keller - Keller Fay Group
Ian Lewis - Cambiar
Lisa Joy Rosner - NetBase
Robert Woodard - Campbell Soup Company

Member Ambassador Award
Peter Daboll – Ace Metrix
Jim Figura – Colgate-Palmolive Company
Jess Hanson – Clear Channel Radio
Kenzo Setoguchi - Dentsu

Quality In Research Award: Quality Questionnaires
GMI Interactive & Mintel Market Research
Ipsos ASI

The ARF Great Mind Awards 2011 winners will be announced at the Luncheon, sponsored by GfK, on March 23 at the New York Marriot Marquis. The Luncheon will conclude ARF’s largest-ever Annual Convention, Re:think 2011 – Managing the Complexity Maze: Insights as the Navigator, which continues the organization’s yearlong 75th Anniversary celebration. Awards will be presented by David Krajicek, co-president, GfK Custom Research North America.

In addition, a Lifetime Achievement Award will be presented to a notable individual who has made significant contributions to the advertising research industry and to the ARF throughout their lifetime.

The full list of category award finalists is also available online via the official ARF Re:think 2011 Convention website,

The ARF hosts Re:think 2011 on March 20 – 23 at the New York Marriott Marquis. The four-day event is designed to give marketers tools and insights to make the best possible decisions in today’s fast-changing environment and will be headlined by top business leaders, including Dr. Robert Groves, director, U.S. Census Bureau; Reuben Mark, retired chairman and CEO, Colgate-Palmolive Company; and Chuck Porter, chairman, Crispin Porter + Bogusky. The convention will also feature 30 forums dedicated to key, important issues in the advertising community as well as groundbreaking research results that will significantly impact the marketing landscape and the ability to engage and motivate consumers.

About the Advertising Research Foundation (ARF):
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. In 2011, the ARF celebrates its 75th Anniversary as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at



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