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ARF News

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Firms adapt to smartphone-toting customers

Posted On: December 6, 2013

It Pays to Be 'Liked'

Posted On: September 11, 2013

Q&A With The ARF's Gayle Fuguitt

Posted On: August 8, 2013

Q&A with Gayle Fuguitt - The ARF

Posted On: August 5, 2013

The 2013 CRM Rising Stars

Posted On: August 1, 2013

The End of Neuro-Nonsense

Posted On: July 29, 2013

Cannes Lions 2013

Posted On: June 25, 2013

Let's Stand Up to the Attack on Marketing-Mix Models

Posted On: June 19, 2013

For Years, These Calculations Have Enhanced Marketing and Media Spend

The Advertising Research Foundation (ARF) Sets Record Attendance at Audience Measurement 8.0 Conference

Posted On: June 12, 2013

New Studies on Mobile, Multi-Platform Measurement, Big Data, Social Media, Advertising Effectiveness, and More Highlight Annual Research Event

Social Media’s Influence on TV Viewing is Currently Small

Posted On: June 10, 2013

But evidence indicates potential for growth

5 Questions Social Media Marketing Analytics Can Answer

Posted On: June 4, 2013

XO Communications wants to know when someone online speaks well or poorly of its company or its competitors. In fact, the communications service provider for businesses monitors how that sentiment changes month over month and whether it’s neutral, positive or negative. It also answers customer service questions it finds online and, separately, listens for what people are saying about its overall customer service over time. Social media sentiment is one metric of many XO uses to measure the results of its efforts to bolster customer service quality, says Ronan Keane, social media marketing manager at XO.

The Majority Of Mobile-TV Viewing Occurs In The Home, According To Council For Research Excellence Study

Posted On: June 3, 2013

Findings from Study, of Impact of Mobile Media Devices on Overall TV Viewing Behavior, to be Presented at ARF Event

MRIA 2013 Annual Conference — Keynote Speech, Day

Posted On: June 3, 2013

Don Gloeckler, EVP and Chief Research Officer of The Advertising Research Foundation gave the morning keynote on day one of the MRIA 2013 Annual Conference.

'Agility is the watchword of the day'

Posted On: April 30, 2013

Research: Fixer-Upper

Posted On: January 3, 2013

When Social Media Turns into Risky Business

Posted On: October 23, 2012

Kraft pursues new approach to TV

Posted On: August 27, 2012

Forbes: Is Facebook's Credibility Eroding?

Posted On: August 1, 2012

It’s bad news for Facebook when...

Posted On: July 30, 2012

The Nobody Market

Posted On: July 30, 2012

Adweek: Going for the Gold (Standard)

Posted On: April 9, 2012

Marketing Lessons from God

Posted On: March 28, 2012

Rethinking Re:think

Posted On: March 28, 2012

Re:thinking Research with the ARF

Posted On: March 23, 2012

Infographic: Human Centric Media Model

Posted On: November 1, 2011

Looking for a Shopper-Marketing Playbook?

Posted On: October 25, 2011

Ad Age Insights' New Report Offers Strategies, Tactics and Tips for Effective Campaigns

ARF Insights: Allstate - Turning Data Points Into Customer Understanding

Posted On: October 24, 2011

An ARF Interview with [x+1] EVP & Chief Analytics Officer, Leon Zemel

ARF Insights: An Interview with John LaRocca - VP of Strategic Partnerships, dunnhumbyUSA

Posted On: October 21, 2011

Set-top-box data, loyalty card data, cookie data, and more have created vast databases of customer data. While this gives marketers great opportunities to reach receptive customers, making sense of big data can be a challenge. We caught up with John LaRocca, Vice president, Strategic Partnerships at dunnhumbyUSA to get his expert opinion on making business sense of massive data sets.

The Birth Of A New ARF Forum: Research As A Business Tool, An Interview With David Rabjohns

Posted On: October 19, 2011

Posted by Leonard Murphy, Greenbook

Member News: GfK Survey Reveals Evolving Trends in American Holiday Shopping and Spending

Posted On: October 18, 2011

Valuable Insights On Consumer Behavior for Recession Weary Retailers

Which are the Most Memorable Slogans?

Posted On: October 13, 2011

How to Squeeze the Data Out of Your Online Media

Posted On: October 5, 2011

Don't Just Ask for Insights, Ask for a Learning Plan

ARF Insights: An Interview with Jon Jenkins of NASA

Posted On: September 29, 2011

Marketers, media companies, agencies, and researchers frequently come to us with questions about how to make sense of the enormous data streams at their disposal. While we're accustomed to doling out advice and pointing people to relevant studies on set-top-box data, scanner data, or clickstream data, we want to challenge the industry to think bigger when it comes to big data. So we went as big as we could - outer space. We caught up with Jon Jenkins, Senior Research Scientist, SETI Institute at NASA Ames Research Center, and asked him how he makes actionable insights out of galaxies of data. We hope his answers will give you some perspective on how to deal with your own data issues, even if they're merely terrestrial.

AdAge: In Online Advertising, Brands Shouldn't Equate Frequency and Blind Repetition

Posted On: September 21, 2011

Back in Rust Belt HQ, there's a simple, tested paradigm about how frequency functions in the media equation for brands: Repetition reinforces learning, ergo memory.

Beyond the Tweet: The Future of the Community Manager

Posted On: September 14, 2011

The second day of the week-long FutureM event featured back-to-back-to-back events on community management and listening. The sessions were filled with tasty bits and sound bites, leaving me full of ideas and questions (not to mention an excess of Mediterranean food). As a long-time social media aficionado, I found the events to be thought provoking in exploring how brands listen, engage and cultivate community online, and how the role of the community manager goes far beyond just tweets.

Market Research Leaders Invited to Contribute to an ARF "Research as a Business Tool" Forum

Posted On: September 12, 2011

MotiveQuest CEO and Founder, David Rabjohns to lead Advertising Research Foundation committee to explore research as an effective business tool

Nielsen Receives MRC Accreditation for Nielsen Online Campaign Ratings

Posted On: September 7, 2011

Validates Nielsen's First-of-its-Kind Internet Advertising Rating System as Meeting Industry-Accepted Standards

WebMetricsGuru: Review of Listen First!

Posted On: August 22, 2011

Recently I read a copy of Listen First!: Turning Social Media Conversations Into Business Advantage by Stephen D. Rappaport on my Kindle iPad reader and really enjoyed it though it was not an easy book to read being more of a playbook. The first few chapters contained most of the concepts the book delved into around listening, and the rest of the book drew upon the information and expanded upon it.

Bob Woodard Joins the ARF as EVP, Advertising Effectiveness

Posted On: August 18, 2011

The Advertising Research Foundation (ARF) announces significant expansion of already powerful Research team with addition of Bob Woodard, EVP - Advertising Effectiveness

Beyond Clicks - Advertising Research Foundation Develops Premier Information Destination for Researchers

Posted On: July 27, 2011

GfK SirValUse & nurago Digital Analysis Assists With Enhanced Insights and Data for the Evolving Research Landscape

Huffington Post: TV Ratings: Are We Looking At Them All Wrong?

Posted On: July 26, 2011

When it aired on television from 2003 to 2006, "Arrested Development" was a ratings disaster. The beloved Fox comedy's second season averaged out at around 6 million viewers per episode, and it quickly declined from there. Fox, in turn, lowered the episode counts and pit the struggling show against ABC's behemoth, "Monday Night Football," all but killing its chances of success. The series finale barely nabbed 3 million viewers.

Dr. Les Carlson Accepts Invitation to Join Journal of Advertising Research Board

Posted On: July 26, 2011

Dr. Les Carlson, professor of marketing at UNL, has accepted an invitation to join the Editorial Advisory Board of the Journal of Advertising Research. Carlson has previously been involved with the Journal of Advertising Research as both an author and reviewer.

INSIDE RESEARCH: Platinum Age of Media Research? Not Yet.

Posted On: July 14, 2011

Vastly-revised program format (despite being crammed into two days) made for more appealing attendee experience at ARF's 6th Audience Measurement Symposium held at Marriott Marquis hotel in New York, June 13-14. Attendees came eager to hear industry leaders proclaim its growing - some say indispensible - role in shaping efficient measurement of scalable cross-platform audience, incorporating digital and mobile.

Ad Age: The Dark Matter of the Online Ad Universe

Posted On: July 13, 2011

What Happens When Media Weight Does the Opposite of What We Expect?

MediaPost: Media Insights Q&A With Glenn Enoch, ESPN

Posted On: July 12, 2011

Glenn Enoch, VP of Integrated Media Research for ESPN Research+Analytics, is arguably one of the leading researchers in cross-platform research.

George Terhanian Appointed to Advertising Research Foundation Board of Directors

Posted On: June 29, 2011

Toluna, one of the world's leading online research panel and survey technology providers, announces the three-year appointment of Dr. George Terhanian to the Board of Directors of the Advertising Research Foundation (ARF), an organization dedicated to furthering the scientific practice of advertising and marketing through research.

Gizmodo: It's Only Worth Advertising to The Rich Now

Posted On: June 28, 2011

Even though poor people like you don't have much money, all of the poor people put together have plenty of money. That's why corporations from Nike to Wal-Mart still deign to advertise to you, the poors: because you have to survive, and you also have to use consumer goods to appear as if you're not poor, and you'll spend every last cent doing so. Which adds up to a lot of cents!

ARF Insights: Hybrid Measurement Goes Local: ARF Interview with Nielsen's Patrick Dineen and Peter D

Posted On: June 27, 2011

At the ARF's Audience Measurement 6.0 Symposium, Nielsen announced its vision for improving local market measurement by combining set-top-box data with Nielsen People Meter data and demographics. Patrick Dineen, SVP Media Product Leadership, The Nielsen Company, and Peter Doe, SVP Measurement Science, The Nielsen Company spoke with us about the implications of this new methodology.

The Effectiveness of Online Display: Insights from Japan

Posted On: June 23, 2011

Despite being the second largest online advertising market in the world, the on-going digital marketing programs in Japan don't seem to attract much attention in the United States.

Research Clients to Market Researchers: Move It or Lose It

Posted On: June 22, 2011

On the occasion of the Advertising Research Foundation's (ARF) Re:Think annual conference in March 2011, a conversation over the subject of neuroscience became so heated that one audience member had to be dragged - all but kicking and screaming - from the discussion.

MediaPost: Measurement That Makes Sense

Posted On: June 17, 2011

Monday and Tuesday I was at the ARF's Audience Measurement 6.0, which used to be a symposium but is now a hash tag (#arfam6). I know at least 50 of you were there too, because I saw you.

TRA Takes Stage at ARF's Audience Measurement 6.0 Conference

Posted On: June 16, 2011

Advertising Research Foundation Reviews Innovative Media Measurement Company's Solution

NY Times: Madison Avenue Turns a Keen Eye Toward Mothers

Posted On: June 16, 2011

An organization that seeks to improve the quality of information about how consumers consume media is releasing its most comprehensive data to date.

GRPs: The Newest Digital Metric

Posted On: June 15, 2011

As market researchers and trade organizations struggle to brand and own a proprietary metric that will enable measurement of old and new media, Nielsen seemed ready to provide panelists at the Advertising Research Foundation's (ARF) sixth annual Audience Research conference with a new spin on a familiar tool: the gross rating point (GRP).

Turner Discloses Tens Of Thousands Of Online Viewers Being Added To Its TV Ratings

Posted On: June 14, 2011

Turner Broadcasting's cable TV networks are reaping tens of thousands of incremental viewers in their Nielsen ratings that are being ignored by the rest of the TV industry, a top research executive revealed Monday during a panel discussion at the Advertising Research Foundation's Audience Measurement Conference in New York.

Adweek: Nielsen Announces New Approach to Online Ad Measurement

Posted On: June 13, 2011

Initial results imply targeting of Web ads about as accurate as TV

Wall St. Journal: Songs Stick in Teens' Heads

Posted On: June 12, 2011

Research Shows Hit Songs Activate Pleasure, Reward Centers in Adolescent Brains

Canoe Ventures Advisory Board Expands with Top Marketing Talent

Posted On: June 11, 2011

Rick Boyko, Brian Collins, Gary Elliott, Nancy Hill, Mark Kaline and Ted McConnell Join A-List Roster of Advisors Helping Chart the Course of Advanced Television

Canoe Ventures’ Advisory Board Expands with Top Marketing Talent

Posted On: June 11, 2011

Rick Boyko, Brian Collins, Gary Elliott, Nancy Hill, Mark Kaline and Ted McConnell Join A-List Roster of Advisors Helping Chart the Course of Advanced Television

ARF Insights: An Interview with Tom H.C. Anderson of Anderson Analytics

Posted On: June 9, 2011

In preparation for the Advertising Research Foundation's Audience Measurement 6.0 Symposium next week, we reached out to Next Gen Market Researcher Tom H. C. Anderson, whose firm Anderson Analytics was one of the first to leverage text analytics in the marketing research industry. Anderson Analytics has since developed a reputation for combining traditional marketing research with new media research.

700+ media, marketing and research executives to gather for world's largest audience measurement conference at Advertising Research Foundation's (ARF) Audience Measurement 6.0

Posted On: June 9, 2011

Symposium Continues Yearlong Celebration of Advertising Research Foundation's 75th Anniversary with World Class Industry Experts Showcasing the Cutting Edge of Advertising Research.

Member News: Nielsen Catalina Solutions Appoints Leslie Wood as Chief Research Officer

Posted On: June 8, 2011

Nielsen Catalina Solutions, a leader in measuring and improving advertising performance, has hired advertising analytics expert Leslie Wood to the newly created position of Chief Research Officer. The position, which reflects the expanding demand for the multi-platform "watch-and-buy" services of Nielsen Catalina Solutions, is effective immediately.

Research: Mobile Research - Return to the Wild West?

Posted On: June 2, 2011

Mobile research presents a great opportunity to add insight to research, says Thomas Edwards, the boss of Synovate's new mobile division. But as numerous providers seek to cash in, will it suffer from the same problems that online research did a few years ago?

Ad Age: How the Census Impacts Your Media Plan

Posted On: June 1, 2011

The AdAgeStat Q&A With Census Director Robert Groves

BNET: Are you targeting the wrong audience?

Posted On: May 31, 2011

For so many years, Nielsen and others have programmed people's brains into thinking that the sweet spot of advertising is the 18 to 49 demographic. Within that group, the even sweeter spot supposedly was the coveted 18 to 34 cohort that fetched the highest advertising dollars.

ARF Insights: How Important is Viewer Engagement with Peter Daboll & Michael Curran, Ace Metrix

Posted On: May 27, 2011

Researchers have long theorized the relationship between program engagement and advertising effectiveness, but these theories have seldom been tested. Peter Daboll, CEO of Ace Metrix, and Michael Curran, Ph.D. and Director of Insights and Analytics at Ace Metrix, have tested the relationship between engagement and effectiveness, and their results may surprise you. We interviewed Daboll and Curran about their work.

ARF Insights: Quality Advertising Effectiveness with Molly Elmore, VP of Research at InsightExpress

Posted On: May 24, 2011

Our capability for delivering complex online campaigns requires research methodology that is sophisticated enough to account for the myriad formats, sites, and success metrics that typify the online media ecosystem. While early online advertising was fairly easy to measure, today's digital ad effectiveness research requires more advanced techniques. In this interview, Molly Elmore, VP of Market Research at InsightExpress, explains how data weighting can help researchers draw accurate conclusions in advertising effectiveness studies.

ARF Insights: Understanding Earned Media in an Interview with Seth Duncan, Research Director at Beyond

Posted On: May 18, 2011

While word-of-mouth marketing was once mainly the purview of PR agencies, social media data has given market researchers a way to quantify earned media like never before. Here at the ARF, we spend a lot of time helping our members figure out how to translate social media data to business intelligence. We caught up with an expert on the subject to get some insight. Below, Seth Duncan, Research Director at Beyond shares his thoughts about how to optimize earned media.

Journal of Advertising Research Assesses 50 Years of Advertising Research with Special Anniversary Issue

Posted On: May 17, 2011

40 Internationally Renowned Scholars and Practitioners Author Articles on Wide Range of Research, From Print Advertising to Mobile Marketing; Free Download Available To Sample Articles

Ad Age: Why Social Networks Are Cool on Sharing (Their Data)

Posted On: May 3, 2011

With Focus on Ad Revenue, Not Exchanging Prime Data, Social-Media Players Hold Upper Hand Over Market Researchers

Ad Age: Is Facebook Charging for the Wrong Things in Bid for Dollars?

Posted On: May 2, 2011

Network Is Giving Away Its Most Powerful Tools, Even as Marketers Question Paid Ads

Member News: Communispace - The 64% Rule, What Real Customer Engagement Looks Like

Posted On: April 26, 2011

Wondering how to best engage consumers in co-creation and generation of deep insights?

Research: A Change of Mind

Posted On: April 21, 2011

Neuroscience has provided a bevy of new ways to get inside consumers' heads. Robert Bain spoke to Graham Page, head of Millward Brown's neuroscience practice, about how researchers are coming round to neuro.

Research Industry Study Finds Weakening Confidence in Value of MR

Posted On: April 19, 2011

Facebook's Goal: Turning Us All into Marketers

Advertising Age: Will Social Media Replace Surveys as a Research Tool?

Posted On: March 29, 2011

Biggest Research Buyer P&G Says It Wants Less Methodology Dogma, More Projections

AdWeek: Researchers Look to a Mobile Future

Posted On: March 28, 2011

GfK Survey also Foresees More Attention to Social Media as Phone Surveys Fade

GreenBook: ARF re:Think 2011, The Great Neuromarketing Debate

Posted On: March 27, 2011

Without a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing.

Advertising Age: ARF Panel Finds Promise for Neuromarketing, but Also Plenty of Problems

Posted On: March 25, 2011

Inconsistency Emerges in Test Results, and Some Top Players Won't Participate

PeopleBrowsr Shares Social Media History Slide Show

Posted On: March 24, 2011

In conjunction with both the opening of a new San Francisco office and the 75th anniversary of the Advertising Research Foundation, marketing firm PeopleBrowsr gathered together some stats about the evolution of social media.

Advertising Age: CBS says Viewers' Age and Sex Shouldn't Matter to Marketers

Posted On: March 23, 2011

Network Proposes New Model for TV Planning and Buying Based on Viewer Behavior and Attitudes

Related Articles ARF Press Releases ARF in the News The Advertising Research Foundation Announces 2011 ARF David Ogilvy Awards Winners

Posted On: March 23, 2011

The Advertising Research Foundation (ARF) today announced the winners of the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research at the Marriott Marquis in New York City.

The Advertising Research Foundation Develops Standards For NeuroMarketing Research

Posted On: March 22, 2011

NeuroStandards Collaboration Project is First Independent Review of its Kind; Helps Marketers Evaluate Neuro- and Biometric Market Research Methods

The Advertising Research Foundation Announces Finalists for 2011 Great Mind Awards

Posted On: March 15, 2011

Award Honors Exemplary Individuals Who Have Contributed to the Quality and Advancement of Advertising Research

The Advertising Research Foundation Announces 2011 David Ogilvy Awards Finalists

Posted On: March 14, 2011

Campaigns from Kraft Foods Companies and Procter & Gamble Secure Multiple Spots Across 15 Business Awards Categories; Newcomer Domino's Pizza in the Running for Retail and E-Tail Category Award

1,000+ Marketing and Research Executives to Navigate Industry Challenges at Largest-Ever Advertising Research Foundation (ARF) Re:think 2011

Posted On: March 2, 2011

Convention Continues Yearlong 75th Anniversary Celebration with Top Industry Speakers, Awards and Presentations of Groundbreaking Research; New Interactive Online Community Connects Re:think Participants in Real-Time

The New York Times - Ad Research Organization Begins 75th Year

Posted On: February 11, 2011

The New York Times - February 11, 2011

comScore Releases - The 2010 U.S. Digital Year in Review

Posted On: February 8, 2011

Report Highlights 2010 Digital Marketing Trends and Implications for 2011 - February 8, 2011

ARF Kicks Off 75th Anniversary Year with Comprehensive Array of Events, Speakers, Research, Insights to Help Marketers Make Smarter Decisions

Posted On: January 26, 2011

Largest-ever Annual Re:think Convention, Special Edition of Journal of Advertising Research Will Assess State of Advertising Knowledge and Address Future Trends

Mashable: Behind the Race to Build a Better Banner Ad

Posted On: January 25, 2011

In Mashable January 25, 2011

Michael Heitner Joins The ARF as SVP, Member Value

Posted On: January 24, 2011

The Advertising Research Foundation (ARF) welcomes Michael Heitner as SVP, Member Value. Michael will lead the ARF's member consulting services, with a focus on overall strategic relationship building and member retention. The new appointment highlights the ARF's dedication to delivering value to members by matching member business needs with ARF activities, initiatives and events that can positively impact those needs.

The New York Times - News From the Advertising Industry

Posted On: January 23, 2011

In the New York Times January 23, 2011

How to Sell Listening to Your Organization

Posted On: January 20, 2011

ARF Appointments Signal Emphasis On Media Vs. Marketing

Posted On: January 5, 2011

In Media Post - January 5, 2011

Horst Stipp, 41-year NBC Universal Vet Joins The ARF as EVP, Global Business Strategy

Posted On: January 5, 2011

The Advertising Research Foundation (ARF) today announced the hire of former NBC Universal Senior VP, Strategic Insights & Innovation Horst Stipp, Ph.D. as EVP, Global Business Strategy. The newly-created position reflects the ARF's commitment to the development of global advertising and marketing research and its international members.

A New Take on Multicultural Advertising

Posted On: January 1, 2011

ARF Marketing Shift on Fast Company

Posted On: January 1, 2011

Netpop Research Announces New Technology Platform for Tracking Ad Effectiveness Web-Wide

Posted On: November 1, 2010

Netpop Research, LLC announced today a proprietary technology platform for measuring ad effectiveness and brand lift. With its innovative QuidgetTM technology, Netpop offers advertisers an efficient yet powerful tool for measuring ROI and driving ad sales.

Announcing The ARF Research Quality Council

Posted On: October 15, 2010

The ARF today announced the launch of the Research Quality Council (RQC). In addition to continuing the successful online research quality initiatives commenced in 2007, the Council will provide leadership and member intellectual capital for the recently announced NeuroStandards Collaboration, as well as for other key research quality initiatives.

Ted McConnell, 32-Year P&G Vet Joins The ARF as EVP, Digital

Posted On: October 4, 2010

The Advertising Research Foundation (ARF) today announced the hire of former P&G digital innovation leader Ted McConnell as EVP, Digital. The newly-created research position reflects the ARF's commitment to strengthen their focus on digital measurement.

Cracking Viral Code: Look at Your Ads. Now Look at Old Spice

Posted On: September 27, 2010

In AdAge September 27, 2010

ARF Announces Groundbreaking NeuroStandards Study

Posted On: September 24, 2010

The ARF today announced Engagement 3: NeuroStandards Collaboration, an unprecedented research project that will provide much-needed transparency about biometric and neurological research methods.

The ARF To Share Industry Insights at Advertising Week 2010

Posted On: September 22, 2010

The ARF is delighted to announce their partnership with 2010 Advertising Week September 27 to October 1, 2010. A member of the organizing committee for the event, The ARF will be presenting meetings of five of its most popular Councils during Advertising Week, in partnership with Bloomberg.

Todd Powers, IBM Research Head, Joins The ARF as Chief Research Officer

Posted On: September 16, 2010

The ARF announced today that Todd M. Powers, Ph.D. will be joining the ARF as Chief Research Officer by month's end. Dr. Powers comes to the ARF by way of IBM, where he has been since 1998, most recently serving as Director of Brand and Advertising Research in the Market Insights organization.

ARF Announces Return of Bill Cook

Posted On: August 9, 2010

The ARF announced today that William A. Cook, PhD has returned full time to the ARF as EVP - Research and Standards after completing his sabbatical.

ARF Announces New Consulting Role for Joel Rubinson

Posted On: July 28, 2010

The ARF announced today that beginning September 2010, Joel Rubinson will be changing his relationship with the ARF, focusing exclusively on the ARF's Research Transformation and Shopper Insights initiatives, while beginning an independent consulting practice to work directly with clients on their business issues.

Craig Gugel appointed Chief Research Officer at LogicLab Inc.

Posted On: July 21, 2010

Craig Gugel, most recently, SVP Media Analytics at the Advertising Research Foundation, has left the ARF and has been appointed Chief Research Officer at LogicLab Inc. (a division of Merkle Inc.). While at the ARF, Gugel was responsible for managing the organization's 360 Media & Marketing Super Council initiatives as well as those for the ARF's Ad Effectiveness, Audio, Print and Video Councils.

David Marans Joins ARF As EVP Media

Posted On: July 15, 2010

The ARF announced today that David Marans will be joining their elite research team as EVP Media.

ARF Social Media Insights: Can Social Media Effectively Track Influence

Posted On: July 13, 2010

In MediaBizBloggers - July 13, 2010

Does Social Media

Posted On: July 7, 2010

In Fast Company July 6, 2010

Breaking Down the Silos of Social Media

Posted On: June 13, 2010

In June 13, 2010

Dial Global joins Advertising Research Foundation

Posted On: June 3, 2010

In June 3, 2010

Lynne Johnson Video Interview Series on AgencySpy

Posted On: May 19, 2010

In Agencyspy May 11, 2010

Lynne Johnson on Social Media: Brands Need to Be 'Trust Agents'

Posted On: May 13, 2010

In Agencyspy May 11, 2010

Research Transformation Super Council Generates Industry Buzz

Posted On: May 13, 2010

The industry eagerly welcomed the Research Transformation Super Council, with a packed room for the first general meeting on Friday May 7th.

8 Social Media Strategies to Engage Multicultural Consumers

Posted On: May 3, 2010

In Mashable - May 3, 2010

Top 10 Takeaways from ARF's Annual Convention

Posted On: March 25, 2010

In MediaPost Blogs March 25, 2010

Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing

Posted On: March 24, 2010

In Fast Company March 23, 2010

Transformations in Next-Generation Research

Posted On: March 23, 2010

In Communispace verbatim March 23, 2010

10 Essential Rules for Brands in Social Media

Posted On: March 22, 2010

In Advertising Age - March 22, 2010

2010 Re:think Speaker, Marc Gobé, Thanks The ARF

Posted On: February 2, 2010

2010 Re:think speaker and author of Emotional Branding thanks The ARF for contributions to the industry.

ARF: Consumer Opinions Online Still Seen as Curse, Not Gift

Posted On: January 11, 2010

In Advertising Age - January 11, 2010

Advertisers Seeking Knowledge Are Flocking to the ARF

Posted On: December 3, 2009

The Days of Accepting "Half My Advertising Is Wasted" Are over!

Lynne D Johnson: Advertising's New Social Media Conscience

Posted On: November 17, 2009

In SocialTimes - November 17, 2009

Innerscope Research Becomes First Neuroscience-Based Biometric Company Validated by Advertising Research Foundation Research Review

Posted On: November 3, 2009

Innerscope Research, the measurement leader in biometric insights for media and marketing companies, announced today that it is the first neuroscience-based biometric company validated by the Advertising Research Foundation's (ARF) research review process.

Time to adjust the set

Posted On: October 28, 2009

In Financial Times October 28, 2009

Survey Sampling International Endorses ARF's Quality Enhancement Program (QeP)

Posted On: October 14, 2009

Survey Sampling International (SSI) announces that after thorough review, the company is endorsing the ARF's recently announced QeP initiative for the enhancement of quality in online research.

ARF at Advertising Week News Highlights

Posted On: September 30, 2009

The ARF Reorganizes its Video Electronic Media Council

Posted On: September 20, 2009

Council adds MTV Networks Todd Cunningham and A&E Television Networks David Marans as Co-Chairs

Industry Embraces ARF Quality Enhancement Process (Qep)

Posted On: September 19, 2009

Pilot tests with The Coca-Cola Company, Bayer, General Mills, Capitol One, GM, Microsoft, Kraft and Unilever, accounting for a half billion dollars of marketing research purchasing power, are currently underway.

ARF Unveils Quality Enhancement Process Version 1.0; Coca-Cola, Unilever and Other Industry Leaders Pilot Program

Posted On: September 18, 2009

In a special meeting of the ARF's Online Research Quality Council (Sept. 29, 2:00 to 4:00 PM, Time Warner Center, 10th Floor Screening Room), the ARF will unveil a new Quality Enhancement Process (QEP) Version 1.0 - the culmination of the industry's most extensive online data quality research-on-research project ever completed.

Lynne d Johnson Joins ARF as SVP, Social Media

Posted On: September 16, 2009

In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media, it was announced today by Robert Barocci, President and CEO.

US Census Bureau's Senior Researcher for Survey Methodology to Speak at ARF Multicultural Advertising Council During Ad Week

Posted On: September 2, 2009

A "must-see" session at Advertising Week 2009, will be presented by The ARF Multicultural Advertising Council on Tuesday, September 22, at which Nancy Bates, Senior Researcher for Survey Methodology at the U. S. Census Bureau, will share the results of a powerful new segmentation program developed by the U. S. Census Bureau, which will drive marketing and advertising of the 2010 Census.

Association Collaborative Effort Releases Online Research Definitions, Expands Membership

Posted On: August 19, 2009

Research industry associations that joined together in the fall of 2008 to address online panel research quality under the Association Collaborative Effort (ACE) have announced their first collaborative development: a comprehensive set of terms and definitions for online research.

The NPD Group's Steve Coffey Named Co-Chair of ARF Online Research Quality Council

Posted On: August 18, 2009

Steve Coffey, Chief Research Officer for The NPD Group, has been named co-chair of the Advertising Research Foundation's (ARF) Online Quality Research Council (ORQC). Coffey joins Stan Sthanunathan, VP of Marketing Strategy and Insights at Coca-Cola, also co-chair. He succeeds Bob Tomei, of IRI, who established the committee in 2007 and will remain on the council's governing board.

ARF Initiatives Addressing Critical Business Needs - New Member Acquisitions up 33% in 2009

Posted On: August 5, 2009

At a time when most industry organizations are struggling, 53 new members have joined the ARF in the first half of 2009 - a 33% increase over 2008.

ARF's AM 4.0 News Highlights

Posted On: July 29, 2009

ARF Summer School

Posted On: July 23, 2009

International Newsmedia Marketing Association Reports on AM 4.0

Posted On: July 8, 2009

The Advertising Research Foundation (ARF) Audience Measurement 4.0 conference was devoted to helping members get a deeper understanding of how media audiences can be measured, how those measurements can be demonstrated and validated to advertisers, and how those measurements can be translated into increased return on investment for marketers.

ARF's AM 4.0 News Highlights

Posted On: July 8, 2009

Advertising Highlights

The Advertising Research Foundation Reinvents Radio; Audio Council is Revamped with New Mission and Additional Firepower

Posted On: June 15, 2009

Council adds Nielsen's Lorraine Hadfield and Mediaedge:cia's Kim Vasey as Co-Chairs

Multiple panel membership

Posted On: June 11, 2009

In Research June 10, 2009

ARF and Committed Partners Announce a 90-Day Data Quality Solutions Plan

Posted On: June 11, 2009

The ARF hosted a pivotal Online Research Quality Council meeting that revealed a bold 90-Day Plan to address many of the major issues surrounding online data quality, driven by conclusive research results from the Foundations of Quality study, combined with the wisdom and guidance of industry leaders that are represented on the Council.

ARF Audience Measurement 4.0 Outlines Five Critical Paths for Reinventing Media Measurement

Posted On: June 10, 2009

Offers Media Forecasts and Biometric Emotional Response and Behavior Sessions

Coca Cola Exec To Co-Chair the ARF's Online Research Quality Council

Posted On: May 27, 2009

Stan Sthanunathan, Vice President - Marketing Strategy & Insights at Coca-Cola pushes for aggressive and collaborative action to address the industry's online data quality issue; Replaces Kim Dedeker who has left Procter & Gamble Company to join Kantar; Robert (Bob) Tomei of IRI continues as the other co-chair.

The ARF's Online Research Quality Council Announces New Industry Solutions Committee Members

Posted On: April 23, 2009

Following the successful presentation of the preliminary results of the Foundations of Quality (FoQ) research-on-research study at the ARF's annual Re:Think 2009 conference, a new Industry Solutions Committee has been formed to use the findings to increase transparency and improve our understanding of online research quality issues to help build greater client confidence in online results.. Leading this committee will be Co-Chairs Mark Berry, EVP Business & Consumer Insights, Synovate; Anne Hedde, President & Global CEO, Lightspeed Research; and Tomas Emmers, Consumer & Marketing Insights Director, Unilever.

The ARF Announces 2009 Great Mind Awards Winners

Posted On: April 1, 2009

The Advertising Research Foundation (ARF) today proudly announced recipients of the ARF 2009 Great Mind Awards at a special luncheon session during Re:think: The ARF Annual Convention + Expo, being held this week at the Marriot Marquis Hotel in New York City. Sponsored by Harris Interactive, the ARF Great Mind Awards honor research innovation, rising research stars and important member contributions to the field. The Awards recognize individuals who bring excellence to and advance the art and science of advertising research.

ARF Announces 2009 David Ogilvy Award Winners for Outstanding Advertising Research

Posted On: April 1, 2009

The Advertising Research Foundation (ARF) announced last night the winners of the 2009 ARF David Ogilvy Awards for Excellence in Advertising Research, as part of Re:think: The ARF Annual Convention + Expo, being held this week at the Marriot Marquis Hotel in New York City. Over 500 advertising executives were in attendance at the awards ceremony to honor the winners.

Online Research Quality Press

Posted On: March 29, 2009

Stan Sthanunathan, vice president for marketing strategy and insights at the Coca-Cola Company, Atlanta, was named as the co-chairman of the Online Research Quality Council of the Advertising Research Foundation, New York. He joins Robert Tomei, the other co-chairman, and assumes duties from Kim Dedeker, who left the Procter & Gamble Company to join Kantar, part of WPP, as chairwoman for the Americas.

"Morning Coffee" News Service Launched

Posted On: March 27, 2009

MORNING COFFEE, is a new online service designed to deliver the most current industry statistics, trends, research and perspectives to ARF members and the industry,

Announcing the ARF Career Center

Posted On: March 24, 2009

The Advertising Research Foundation Launches Career Center for the Research, Advertising and Marketing Industries

Posted On: March 23, 2009

In response to increased demands by employers and recruiters for highly qualified research, advertising and marketing professionals as job candidates, and to better assist jobseekers who turn to the Advertising Research Foundation (ARF) for guidance, the ARF has announced the launch of its new Career Center.

Researchers "must evolve with consumers"

Posted On: March 5, 2009

In Research - March 5, 2009

Increased Entries in The ARF 2009 David Ogilvy Awards - Strong Multicultural Marketing Success

Posted On: March 5, 2009

The ARF announced its finalists for the 2009 ARF David Ogilvy Awards today. The program received a 41% increase in entries over last year.

ARF Launches Shopper Insights Council

Posted On: March 2, 2009

In BRANDWEEK - March 2, 2009

When Calculating Twitter's ROI, Don't Forget Its Change on Organizations

Posted On: February 25, 2009

In AdAge February 25, 2009

ARF: TV Ads Are Still Effective, If Not More

Posted On: February 25, 2009

In Brandweek and Adweek - February 25, 2009

ARF Launches Shopper Insights Council

Posted On: February 25, 2009

In its latest industry initiative, The ARF hosted the inaugural meeting Monday, February 23rd, of its Shopper Insights Council, a thought-leadership group devoted to the challenge of reshaping industry thinking about shopping as an integral part of the brand experience. Over 100 shopper insights and shopper marketing leaders participated.

Re:Think 2009: The Arf 55th Annual Convention + Expo Shifting from Consumer to the Human

Posted On: February 24, 2009

The ARF is rewriting the ways of research. Through social media and digital technology, they are finding a window into the soul of the consumer that never existed before. "We are creating a roadmap that combines this rich source of insights with the new lens provided by cognitive science, behavior economics and anthropology. Our industry is at a watershed moment for how we go about uncovering insights that will inspire a marketing organization. And the gateway for this is our Annual Convention." says Joel Rubinson, ARF Chief Research Officer.

P&G Research Head Mourns MR's Lost Listening Skills

Posted On: January 28, 2009

In Daily Research News Online -January 28, 2009

Marketing Execs: Researchers Could Use a Softer Touch

Posted On: January 27, 2009

In AdAge January 27, 2009

Craig Gugel joins ARF as Senior Vice President, Media Analytics

Posted On: January 8, 2009

In a major expansion move, media industry veteran Craig Gugel has joined The Advertising Research Foundation (ARF) as Senior Vice President, Media Analytics, it was announced today by Robert Barocci, President and CEO.

ARF Using Social Media to Transform Research

Posted On: January 7, 2009

Marketers have been quick to begin using social media for marketing campaigns but the Advertising Research Foundation believes that the real payoff from social media will turn out to be new consumer insights that can be turned into innovation and better customer relationships.

Board of Directors

A veritable “who’s who” of industry leaders have been elected to the Advertising Research Foundation's Board of Directors.
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Meet the Staff

See who is hard at work behind the scenes of ARF's conferences, member events, and research initiatives.
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