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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!


How TV Watching Has Evolved Over the Past 8 Years

“Along with the rise of DVRs and on-demand video streaming services came a shift in the way people consume TV content. As consumers are no longer forced to watch their favorite TV show whenever the network chooses to air it, more and more people embrace the freedom to watch whenever it fits their schedule. Looking at audience figures published by premium cable network Showtime makes clear how much TV viewing habits have changed over the past few years. While the first season of Dexter, which aired in 2006 was predominantly watched live, the latest season of Homeland, which aired last year, was mostly viewed time-shifted. According to a network representative, "the proportion of live viewing over the course of the week is almost the mirror opposite of what it was in 2006”. And yet, despite this obvious shift, a show’s ratings are still reported the day after it first airs, using the live-plus-same-day metric (which includes DVR viewing the same night of a show’s premiere). Using the example of Homeland's third season, this metric would cover less than half of the shows weekly audience and is hence not an accurate measure of a shows popularity.”

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For more info, check out the Media Tab in Morning Coffee


Study: Mobile Users Who Engage with Brands Use Facebook Most

“A new report from Forrester Research shows consumers who access social media sites through mobile are more likely to interact with brands than those accessing social media on personal computers. According to the study, while the number of American adults logging onto social-networking sites through PCs still exceed those who connect through mobile, consumer engagement (defined as reading, liking or sharing content) was higher among smartphone and tablet users. The study, which surveyed 37,000 respondents, revealed that 64% of U.S. online adults use desktops and laptops; 45% use smartphones; and 25% use tablets to access social-media sites at least once per week. Forrester found that among the social media users surveyed, 49% of those using a tablet and 46% using a smartphone "like" something a company posted at least once a week vs. 37% of those that do so with PCs. The data was then coupled with findings that showed mobile users have more of a positive experience with brands on social sites and think "it's cool to be associated with a brand on social media, and viewing a 'like' as a way to show support for a company," Forrester stated. Not surprisingly, among users who engage with brands on social media on their mobile device, Facebook was the top destination in terms of time spent. Such users spent an average of 25 minutes on the site per day. Pinterest came in second with 22 minutes; YouTube in third with 12 minutes; and Instagram in fourth with 10 minutes. In terms of the penetration rate for smartphone users among the sites, Facebook led with 78%, YouTube held 50%, Instagram had 28% and Pinterest had 17%. Study participants were asked how they interact with brands they followed on social sites. Both PC and smartphone users had nearly identical answers: they want deals, discounts, special promotions or free samples.”

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For more info, check out the Advertising Tab in Morning Coffee


How Consumer Feedback Can Change what you know about Seasonal Buying Patterns

According to Quirk’s “the Conversation Index Volume 7, the latest issue of Bazaarvoice’s semi-annual research series, reveals that online customer conversations expose a great deal about shoppers’ seasonal purchasing behaviors. While analyzing consumers’ interaction with online reviews can help predict the relative strength of the holiday season from a sales perspective, understanding how consumers interact with reviews can provide clues to en-gage with them throughout the rest of the year. In particular, mobile traffic to review pages consistently jumps from October to December, then continues to grow – albeit at a more moderate pace – after the New Year. The data suggests that many people try mobile shopping for the first time during the holiday season and then be-come mobile shoppers for life – making the holidays an excellent time to win their mobile loyalty.”

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For more info, check out the Shopping & Retail Tab in Morning Coffee


What are Personalization’s Biggest Challenges and Opportunities?

“Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area. Yet research indicates that marketers continue to struggle with it, and many industry respondents have trouble linking data to individual customer profiles.” Experian listed the following challenges with personalization below.

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For more info, check out the Marketing Tab in Morning Coffee


Getting Sponsored Content Right

“Brand familiarity, trust and subject matter expertise are the main drivers for consumers open to in-feed sponsored content on news sites, although positive opinion about a publisher's credibility also matters, a new survey has found. The Interactive Advertising Bureau (IAB) and market research firm Edelman Berland questioned 5,000 consumers who visit US news sites from PCs and showed them mock in-feed ads that resembled those that appear on business, entertainment and general news sites.” Findings include:

  • “It emerged that when respondents had a positive opinion about the credibility of a news site, the perceived credibility of ads on the site increased by a third (33%).”
  • “And nearly two-thirds (60%) said they would be more open to advertising on sites that focus on a story rather than selling a product.”
  • “When it came to what factors generated interest about in-feed ads, or sponsored content, the vast majority (90%) cited relevancy.”
  • “Brand familiarity and trust were important for 81% while subject matter expertise was a key issue for 82%.”
  • “A full 59% of those viewing a general news site found it difficult to recognize if content was sponsored or not, compared with 15% of those looking at entertainment sites and 18% of those on business sites.”

Read the full article

For more info, check out the Marketing Tab in Morning Coffee





Archived 5 Cups Headlines

  • Last Week's Headlines
  • Archives

July 14, 2014
The Role of Content in Consumer Decision Making

July 14, 2014
Are Young People Watching Less TV?

July 14, 2014
Corporate Culture Impacts Ad Budgeting

July 14, 2014
Shopper Marketing in 2020

July 14, 2014
Fraud Lurks in Shadows of Changing Digital Advertising Landscape

July 7, 2014
Family Dynamics Shaping Tomorrow’s Consumers

July 7, 2014
Media Multitaskers More Likely to Watch, Respond to TV Ads

July 7, 2014
Streaming Boom Stifles Music Downloads

July 7, 2014
A Positive Take on Negative Advertising

July 7, 2014
Tablet Ad Recall Level with Print

June 30, 2014
Viewers Say Ads in Local TV News are Relevant, Drive Action

June 30, 2014
Study: Brand Likes Up 30% on Facebook

June 30, 2014
Mobile is Taking Over Digital Media Usage

June 30, 2014
Consumers Welcome Personalized Content

June 30, 2014
Opportunistic On-Demand Users Have Spiked Overall Viewing

June 23, 2014
How Americans Are Watching TV

June 23, 2014
Blue-Chip Advertisers’ Spending Hits Record $109B, Passing Pre-recession Peak

June 23, 2014
Millennials Are Willing to Pay Extra For a Good Cause

June 23, 2014
Audience Size Affects What People Share

June 23, 2014
Study Proposes New Viral Metrics

June 16, 2014
Few Digital Marketers Feel that Digital has Delivered as a Branding Vehicle

June 16, 2014
Almost Half of U.S. HH Have a Separate TV Connection to the Internet

June 16, 2014
Understanding Word of Mouth

June 16, 2014
Sponsorship Now Rooted in Social Media

June 16, 2014
Soccer in the U.S. Could be a Win for Advertisers and Programmers Alike

June 2, 2014
Global Programmatic Ad Pricing Trends: Social Keeps Rising

June 2, 2014
Viacom Unveils New Study, “TV Here, There (Not Quite) Everywhere”

June 2, 2014
Consumers Accepts Declining Privacy

June 2, 2014
The iPad Still Dominates Tablet Usage

June 2, 2014
Is Big Data Helping or Hurting the Shopper Experience?

May 27, 2014
Effective Advertising – More than a Creative Black Box

May 27, 2014
Emotional Branding Creates the Bond

May 27, 2014
LinkedIn Edges Facebook as B2B Marketers’ Most Important Social Platform

May 27, 2014
Google Dethrones Apple as Most Valuable Brand

May 27, 2014
Brand Fatigue Hits Developed Markets

May 19, 2014
Advertising and Audiences: Making Ad Dollars Make Sense

May 19, 2014
Social Media Ad Revs Forecast to Hit $15B by 2018

May 19, 2014
How Marketers Are Measuring Their Mobile Efforts

May 19, 2014
Many Channels, Few Watched

May 19, 2014
Walmart helps Connected Shoppers

May 12, 2014
Automated Ad Sales Need Work for TV

May 12, 2014
Time on Retail Sites Mostly From Smartphones, Tablets

May 12, 2014
Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From

May 12, 2014
Consumers Reading Blogs From Favorite Brands

May 12, 2014
Going Local: How Advertisers Can Extend Their Relevance With Search

May 5, 2014
For Advertisers, Radio Is Worth Listening To

May 5, 2014
TD Ameritrade Benefits From Olympics

May 5, 2014
Youths’ Most Indispensable Digital Property

May 5, 2014
HDTV Has Taken Over the U.S. Home. What’s Next?

May 5, 2014
Advertisers Seek a ‘Second Screen’ Connection with Viewers

April 28, 2014
New Streaming King: the TV

April 28, 2014
The Two Sides of Behavioral Economics

April 28, 2014
Tech Savvy Millennials Take Over Spending From Boomers

April 28, 2014
Facebook Users Seen Most Engaged With Brand Posts on Fridays

April 28, 2014
Pew: America’s Wavering Opinion on Futuristic Technologies

April 21, 2014
Who’s Still Watching Live TV? (Most People).

April 21, 2014
Consumers Use Smartphones and Wearable Tech to Track Health

April 21, 2014
IPA Report Shows Record Increase in Marketing Budgets

April 21, 2014
The Viewability Debate: Being Seen is Good, but One Second Isn’t Enough

April 21, 2014
Mobile Users ‘Open’ to Sponsored Data

April 14, 2014
Programmatic Buying: Efficiency, Effectiveness, but Also Lack of Knowledge & Transparency

April 14, 2014
Why Your Analytics are Failing You

April 14, 2014
Most Social Networks are Now Mobile First

April 14, 2014
Marketers Don’t Understand ROI

April 14, 2014
Older Adults and Technology Use

April 7, 2014
Emotion, WOM Create Virtuous Circle

April 7, 2014
3rd Party Content Appears More Credible

April 7, 2014
Hold That Tweet! Building Loyal Customers in the Information Age

April 7, 2014
How Different Tablet Users Spend Their Time

April 7, 2014
Shopper Marketing ROI: Benchmarking What Works

March 31, 2014
Brands Use Twitter to Boost Awareness Rather Than Sales

March 31, 2014
Media Habits of “Mobile Ad-Friendly Shoppers”

March 31, 2014
It’s a Multi-Screen World

March 31, 2014
NPR Is Running Voice Recognition-Enabled Ads

March 31, 2014
Big Data “Breaks” E-Warehouse

March 17, 2014
From Mobile to the Movies

March 17, 2014
How Location Analytics Will Transform Retail

March 17, 2014
Consumer Trust Still the Biggest Hurdle for Native Advertisers

March 17, 2014
Millennials Consume Content Every Waking Hour

March 17, 2014
What are the Primary Roles of Various Channels in the Customer Journey?

March 10, 2014
Americans Spend 11 Hours a Day with Electronic Media

March 10, 2014
Consumers Split on Targeted Marketing

March 10, 2014
3 Reasons Why Co-Making is the Future of Branding

March 10, 2014
Coupon Users – Even Young Ones – Still Prefer Print Sources

March 10, 2014
Facebook and GfK Study Multiple Device Use

March 3, 2014
TV Drives Conversation on Facebook

March 3, 2014
Americans Would Choose Internet Over TV If They Had To

March 3, 2014
How Effective Are Violent Ads

March 3, 2014
‘Futurescope’ Study Shows How Shopper Marketing is Evolving

March 3, 2014
The Data-Driven Future of Video Advertising

February 24, 2014
Among 32 million supermarket shoppers, every household ‘buyergraphic’ is different

February 24, 2014
BBC global study sees surge in smartphone use for consuming news

February 24, 2014
Think your product is too boring for word of mouth marketing? Think again.

February 24, 2014
Millennials – Breaking the myths

February 24, 2014
Digital is selling more soap than it gets credit for

February 18, 2014
Brands Must Build Data Capabilities

February 18, 2014
Americans’ Love Affair with Sports Extends Across Screens

February 18, 2014
Who’s ignoring Which Ads?

February 18, 2014
Mobile is Even More Important to Twitter than It Is to Facebook

February 18, 2014
Tablet and Phone Retail Purchasing Tops $60 Billion

February 10, 2014
TV is Prime Focus When Set’s On

February 10, 2014
Game Sponsorship a Two-Edged Sword

February 10, 2014
What’s Empowering the New Digital Consumer?

February 10, 2014
What Affects Shoppers’ Image of a CPG Brand the Most?

February 10, 2014
Where Teens Spend Their Time Online

February 3, 2014
Can You Measure Engagement?

February 3, 2014
VOD, SVOD Services Battle for Viewer Satisfaction

February 3, 2014
Brands’ Facebook Pages Continue to Reach Teens

February 3, 2014
Keeping Up With Working Moms

February 3, 2014
Retailers Modify Objectives in 2014 As Mobile Tops Priority Lists

January 27, 2014
TV Ads Deliver Emotional Connections

January 27, 2014
TV Remains the Reigning Champ

January 27, 2014
Mindshare Reports Brand Loyalty Decline

January 27, 2014
Marketers ‘Miss ROI by Neglecting Value Proposition’

January 27, 2014
NY’s Super Bowl XLVIII is the Ultimate Sports Marketing Case Study

January 21, 2014
How Can You Reach People Who Will Tweet About Your Brand?

January 21, 2014
Dual Screening Increases TV Engagement

January 21, 2014
WOM a Bigger Purchase Influence for Millennials than Boomers

January 21, 2014
Sponsorship Spending Growth Slows in North America as Marketers Eye Newer Media and Marketing Options

January 21, 2014
Online Stays on the Rise

January 13, 2014
Model Offers Celebrity Brand Matching

January 13, 2014
TV Nets Don’t Synchronize Cross-Platform Screens

January 13, 2014
Study: 80% of Super Bowl Ads Don’t Help Sales

January 13, 2014
7 in 10 American Adults Hear at Least One Network Radio Ad Every Week

January 13, 2014
Big Data Pros and Cons

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