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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!


Brands Risk Ignoring African-Americans

Brands pursuing a total-market strategy must be careful not to neglect African-American shoppers, a leading executive has argued in the Journal of Advertising Research (JAR). In a recently-published "Speaker's Box" piece, Esther (E.T.) Franklin, evp/head of Starcom MediaVest Group Americas Experience Strategy, observed that marketing messages are increasingly inclusive in tone.

The total-market approach – which largely looks at the general and minority markets as a single entity with the aim of seeking out universal truths that are applicable across the board – is symptomatic of this idea in action. A problem potentially resulting from this thinking, however, is that such communications are often not premised upon in-depth cultural insights or the specific experiences of African-Americans.

"Black America – the very audience that helped give rise to multicultural opportunities in marketing/media/advertising as the aftereffects of a hard-fought (and won) Civil Rights movement – is disappearing from the landscape it helped create," Franklin warned.

"Strategies guided by the Black perspective are dropping out of the strategic marketing mix, even as brand owners take millions of dollars that should be invested in targeting Black audiences and spend those funds in programs that make no connection to Black consumers."

Rather than constituting definitive progress on multicultural marketing in the past, many contemporary campaigns, therefore, threaten to move the industry backwards instead of forwards.

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For more info, check out the Consumer Tab in Morning Coffee


Multi-Screening Does Not Diminish TV Ad Recall

“The research - Screen Life: TV advertising everywhere - carried out by Thinkbox alongside Craft Strategy, the marketing body for TV in the UK, found that while participants qualitatively denied remembering many TV ads, quantitative mobile diary studies showed the average viewer could remember 1.9 ads for every 15 minutes of viewing. People who had multi-screened during TV ad breaks (74% of the study’s mobile diary sample) could recall 2 ads per 15 minutes. The research also found that the longer people watched TV, the more likely they were to explicitly remember a TV ad from the previous 15 minutes. The study gathered data via video ethnography, EyeCams, mobile viewing diaries, workshops and an online survey of 2,023 people in the UK.”

Read the full article

For more info, check out the Advertising Tab in Morning Coffee


First Position Ads Dominate Click-Throughs

“A MarinSoftware study, from a large sample set of all Marin US clients looks at click-through rates by ad position to examine just how important this is. By examining click-through rates, we can already see that position #1 for smartphones is much more important than that of desktops. Surprisingly, tablets show a similar trend to smartphones, even though they use the same SERP format as desktops. Upon closer examination, however, we see that smartphone CTR drops off much more rapidly than either desktops or tablets, at an average of 30% per position, versus 22% and 28% respectively.”

Read the full article

For more info, check out the Tech Tab in Morning Coffee


B2B Buyers Increasingly Researching, Making Purchases Online

“Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases, finds the latest annual State of B2B Procurement study from Acquity Group, part of Accenture Interactive. And while a growing proportion are now purchasing goods online, many are bypassing suppliers and buying from third-party sites.”

Read the full article

For more info, check out the Marketing Tab in Morning Coffee


How Great Design Translates Into Marketing Advantage

“To get heard above all the noise, a marketer’s message has to really stand out. “How to Get Better Marketing Results with Beautiful Design,” looks at how excellent design can do exactly this. According to research from DMI, design-led companies outperformed the Standard & Poor’s 500 by 228 percent. A select few companies have long used design as a competitive advantage, none more so than Apple. But the more recent successes of other design-led companies like Airbnb and the software company Xero are offering more proof than ever before that beautiful design yields better results across all departments, from product design to marketing. In a marketing context this isn’t just about making content look pretty with nice images and fancy graphics. Beautiful design brings form and function together to motivate a person to take action, reduce their anxiety towards the action and provide a clear, easy path to conversion. It is by incorporating these three principles into your websites, landing pages and email campaigns that you will get better marketing results.”

Read the full article

For more info, check out the Marketing Tab in Morning Coffee





Archived 5 Cups Headlines

  • Last Week's Headlines
  • Archives

September 24, 2014
Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate

September 24, 2014
Kids’ Usage of Smartphones and Tablets Outpaces All Other Electronics

September 24, 2014
Facebook Extends Reach with New Advertising Platform

September 24, 2014
Next-Gen Social Analytics are Transforming Digital Marketing

September 24, 2014
Why Marketers Still Haven’t Mastered Personalization

September 22, 2014
Brand Challenge: Is There a ‘Recipe’ For Going Viral?

September 22, 2014
Unreliable Mobile Clicks Have Bad Impact on Ad Engagement

September 22, 2014
How Brands are Capturing the Attention of Social TV Audiences

September 22, 2014
Mobile Moms Use Smartphone Screens to Find Parenting Info

September 22, 2014
Unique Culture Drives ROI for Zappos

September 15, 2014
Shifts in Viewing: The Cross-Platform Report Q2 2014

September 15, 2014
Neuromarketing Edges into Mainstream

September 15, 2014
Can Addressable TV Take Programmatic TV to the Next Level?

September 15, 2014
45% of Agency Clients Plan More Digital Video Advertising

September 15, 2014
Brands’ Online Product Recommendations Spur Purchases

September 8, 2014
Marketers Double Programmatic Spend Despite Worries About Transparency and fraud

September 8, 2014
Without the Right Tools, Marketers Can’t Get Personal

September 8, 2014
Benchmarks Shift as Advertisers Take Aim Online

September 8, 2014
Brands Underestimate TV Ad Effects

September 8, 2014
Where do Digital Channels Have Most of Their Impact on the Path to Purchase?

September 2, 2014
Media Buyers Say Clients’ Primary Focus Remains Spot TV

September 2, 2014
Viewers ‘Driven Back to Linear TV’ by Social Media

September 2, 2014
Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

September 2, 2014
US Political Ads Boost Digital

September 2, 2014
The Elusive Bicultural Latino Audience

August 25, 2014
Programmatic is Here Right Now, Finds AOL Study

August 25, 2014
Building Your Brand with Hispanics the Blended, Bicultural Way

August 25, 2014
More than One-Third of US Households Now Subscribe to an SVOD Service

August 25, 2014
Digital Coupon Use Grows

August 25, 2014
Your Email is a Snowflake

August 18, 2014
Mobile Has Changed the Boundaries of Social Acceptability

August 18, 2014
As Data Overflows Online, Researchers Grapple with Ethics

August 18, 2014
AT&T Quantifies Role of WOM

August 18, 2014
Multicultural Consumers are Shaping the Future of Music

August 18, 2014
Facebook Offers Draw Young Shoppers to Local Businesses

August 11, 2014
TV, OTT Consumers Seeking Connections

August 11, 2014
Ad-Skipping Skews Upscale

August 11, 2014
Social Media’s Impact on TV on the Rise

August 11, 2014
Lifting the Curtain on Live Events

August 11, 2014
Teens Are Waging a Privacy War on the Internet

August 4, 2014
Programmatic Approaches to Audience Engagement Seen Globalizing

August 4, 2014
Networks Compete Against Themselves as Time-Shifted Viewing Spikes

August 4, 2014
Consumers Engage with Mobile Ads

August 4, 2014
Sponsored Content Has a Trust Problem

August 4, 2014
Z: The Next Generation of Shoppers

July 28, 2014
How TV Watching Has Evolved Over the Past 8 Years

July 28, 2014
Study: Mobile Users Who Engage with Brands Use Facebook Most

July 28, 2014
How Consumer Feedback Can Change what you know about Seasonal Buying Patterns

July 28, 2014
What are Personalization’s Biggest Challenges and Opportunities?

July 28, 2014
Getting Sponsored Content Right

July 21, 2014
Connecting with Social Brand Ambassadors

July 21, 2014
Sequential Ads Strengthen Conversion

July 21, 2014
TV Binge Viewers Hold Mixed Attitudes To Advertising

July 21, 2014
Smarter Ads for Smartphones

July 21, 2014
Online Retailers Seeing Value in Brick-and-Mortar Shops

July 14, 2014
The Role of Content in Consumer Decision Making

July 14, 2014
Are Young People Watching Less TV?

July 14, 2014
Corporate Culture Impacts Ad Budgeting

July 14, 2014
Shopper Marketing in 2020

July 14, 2014
Fraud Lurks in Shadows of Changing Digital Advertising Landscape

July 7, 2014
Family Dynamics Shaping Tomorrow’s Consumers

July 7, 2014
Media Multitaskers More Likely to Watch, Respond to TV Ads

July 7, 2014
Streaming Boom Stifles Music Downloads

July 7, 2014
A Positive Take on Negative Advertising

July 7, 2014
Tablet Ad Recall Level with Print

June 30, 2014
Viewers Say Ads in Local TV News are Relevant, Drive Action

June 30, 2014
Study: Brand Likes Up 30% on Facebook

June 30, 2014
Mobile is Taking Over Digital Media Usage

June 30, 2014
Consumers Welcome Personalized Content

June 30, 2014
Opportunistic On-Demand Users Have Spiked Overall Viewing

June 23, 2014
How Americans Are Watching TV

June 23, 2014
Blue-Chip Advertisers’ Spending Hits Record $109B, Passing Pre-recession Peak

June 23, 2014
Millennials Are Willing to Pay Extra For a Good Cause

June 23, 2014
Audience Size Affects What People Share

June 23, 2014
Study Proposes New Viral Metrics

June 16, 2014
Few Digital Marketers Feel that Digital has Delivered as a Branding Vehicle

June 16, 2014
Almost Half of U.S. HH Have a Separate TV Connection to the Internet

June 16, 2014
Understanding Word of Mouth

June 16, 2014
Sponsorship Now Rooted in Social Media

June 16, 2014
Soccer in the U.S. Could be a Win for Advertisers and Programmers Alike

June 2, 2014
Global Programmatic Ad Pricing Trends: Social Keeps Rising

June 2, 2014
Viacom Unveils New Study, “TV Here, There (Not Quite) Everywhere”

June 2, 2014
Consumers Accepts Declining Privacy

June 2, 2014
The iPad Still Dominates Tablet Usage

June 2, 2014
Is Big Data Helping or Hurting the Shopper Experience?

May 27, 2014
Effective Advertising – More than a Creative Black Box

May 27, 2014
Emotional Branding Creates the Bond

May 27, 2014
LinkedIn Edges Facebook as B2B Marketers’ Most Important Social Platform

May 27, 2014
Google Dethrones Apple as Most Valuable Brand

May 27, 2014
Brand Fatigue Hits Developed Markets

May 19, 2014
Advertising and Audiences: Making Ad Dollars Make Sense

May 19, 2014
Social Media Ad Revs Forecast to Hit $15B by 2018

May 19, 2014
How Marketers Are Measuring Their Mobile Efforts

May 19, 2014
Many Channels, Few Watched

May 19, 2014
Walmart helps Connected Shoppers

May 12, 2014
Automated Ad Sales Need Work for TV

May 12, 2014
Time on Retail Sites Mostly From Smartphones, Tablets

May 12, 2014
Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From

May 12, 2014
Consumers Reading Blogs From Favorite Brands

May 12, 2014
Going Local: How Advertisers Can Extend Their Relevance With Search

May 5, 2014
For Advertisers, Radio Is Worth Listening To

May 5, 2014
TD Ameritrade Benefits From Olympics

May 5, 2014
Youths’ Most Indispensable Digital Property

May 5, 2014
HDTV Has Taken Over the U.S. Home. What’s Next?

May 5, 2014
Advertisers Seek a ‘Second Screen’ Connection with Viewers

April 28, 2014
New Streaming King: the TV

April 28, 2014
The Two Sides of Behavioral Economics

April 28, 2014
Tech Savvy Millennials Take Over Spending From Boomers

April 28, 2014
Facebook Users Seen Most Engaged With Brand Posts on Fridays

April 28, 2014
Pew: America’s Wavering Opinion on Futuristic Technologies

April 21, 2014
Who’s Still Watching Live TV? (Most People).

April 21, 2014
Consumers Use Smartphones and Wearable Tech to Track Health

April 21, 2014
IPA Report Shows Record Increase in Marketing Budgets

April 21, 2014
The Viewability Debate: Being Seen is Good, but One Second Isn’t Enough

April 21, 2014
Mobile Users ‘Open’ to Sponsored Data

April 14, 2014
Programmatic Buying: Efficiency, Effectiveness, but Also Lack of Knowledge & Transparency

April 14, 2014
Why Your Analytics are Failing You

April 14, 2014
Most Social Networks are Now Mobile First

April 14, 2014
Marketers Don’t Understand ROI

April 14, 2014
Older Adults and Technology Use

April 7, 2014
Emotion, WOM Create Virtuous Circle

April 7, 2014
3rd Party Content Appears More Credible

April 7, 2014
Hold That Tweet! Building Loyal Customers in the Information Age

April 7, 2014
How Different Tablet Users Spend Their Time

April 7, 2014
Shopper Marketing ROI: Benchmarking What Works

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