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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!


Twitter: TV Shows That Live-Tweet Enjoy Lift in Follower Growth Rate

TV shows that live-tweet have a better follower growth rate than those that don’t, declares Twitter, with that generally true across genres and handle (show, host, and contestant, in the case of reality shows). The study also finds that shows that live-tweeted tends to see a higher overall volume of tweets than those that did not. The results follow other studies which have demonstrated that Twitter-supported TV campaigns drive higher ROI and that tweets have influenced ratings for some TV episodes.

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For more info, check out the Media Tab in Morning Coffee


Kids’ Usage of Smartphones and Tablets Outpaces All Other Electronics

According to the NPD Group “kids’ usage of smartphones and media tablets outpaces their usage of all other consumer electronic devices in U.S. households. Seventy-one percent of households with a child age 4-14 reported owning a smartphone in 2014, up from 55 percent in 2012. Furthermore, incidence of ownership of media tablets doubled between 2012 and 2014, growing from 21 percent to 43 percent, respectively. Among those with kids in the household, 35 percent said that their child uses a smartphone, up from 21 percent in 2012. For media tablets, the figure was 31 percent, up from thirteen percent in 2012. Personal ownership of consumer electronic devices among children age 4-14 slightly bucks the trend the data have shown thus far in that portable devices were the only device group to exhibit steady increases in ownership among the children themselves. Rather than growing, incidence of personal ownership of cell phones, including traditional cell phones and smartphones, held steady at 19 percent in 2014.

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For more info, check out the Tech Tab in Morning Coffee


Facebook Extends Reach with New Advertising Platform

Next week, Facebook Inc. will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web. The product, called Atlas, is a re-engineered version of the Atlas Advertiser Suite business Facebook purchased from Microsoft Corp. in 2013. It promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook's services and on third-party websites and apps. It will also provide an automated ad-buying tool known in the industry as a "demand-side platform" or "bidder," which will offer marketers the ability to buy ads that target Facebook's members as they move around the Web. The move is aimed at helping Facebook challenge Google Inc.’s dominance of the online ad space. Some advertising executives say Facebook could provide marketers with better targeting capabilities and more detailed and accurate information about ad campaigns than they previously have had access to.

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For more info, check out the Business News Tab in Morning Coffee


Next-Gen Social Analytics are Transforming Digital Marketing

The realms of both digital marketing and customer care have moved beyond the Web to social media, and marketers have incredibly advanced technologies at their disposal. Business leaders are asking for ROI and getting it thanks to social data. Likewise, crises can be detected—and averted—before they spin out of control. This is why tomorrow’s CMO is today’s digital marketer. Sixty-three percent of marketers plan on devoting more resources to analytics during the next year, while a paltry six percent currently consider themselves leaders in that area, according to the CMO Council’s State of Marketing 2014 report. That means that marketers are still overvaluing old social metrics and have not yet mastered the technological capabilities available to them. To successfully lead in social media—and hence in digital marketing—marketers need a strategy based on accuracy and speed using sophisticated real-time tools. Next-generation social analytics reveals not just who is engaging with your brand and what they’re engaging with, but why they’re engaging. The result creates a real value by measuring whether a campaign worked based on data and ROI.

Read the full article

For more info, check out the Marketing Tab in Morning Coffee


Why Marketers Still Haven’t Mastered Personalization

“Marketers have heard it loud and clear: Personalization is important. But they’re still struggling to execute it. A critical issue? They haven’t mastered the development of a single customer viewpoint, and according to a July 2014 survey by Forbes Insights in association in Sitecore, fragmented and siloed data systems were a key factor preventing this. Senior executives polled in North America said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100. It comes as no surprise, then, that just 24% of respondents said the various customer communications and data-gathering systems they used were integrated or connected across their organization. On a more positive note, 56% said such systems were partially integrated, indicating they were taking steps toward a more streamlined future.”

Read the full article

For more info, check out the Marketing Tab in Morning Coffee





Archived 5 Cups Headlines

  • Last Week's Headlines
  • Archives

September 15, 2014
Shifts in Viewing: The Cross-Platform Report Q2 2014

September 15, 2014
Neuromarketing Edges into Mainstream

September 15, 2014
Can Addressable TV Take Programmatic TV to the Next Level?

September 15, 2014
45% of Agency Clients Plan More Digital Video Advertising

September 15, 2014
Brands’ Online Product Recommendations Spur Purchases

September 8, 2014
Marketers Double Programmatic Spend Despite Worries About Transparency and fraud

September 8, 2014
Without the Right Tools, Marketers Can’t Get Personal

September 8, 2014
Benchmarks Shift as Advertisers Take Aim Online

September 8, 2014
Brands Underestimate TV Ad Effects

September 8, 2014
Where do Digital Channels Have Most of Their Impact on the Path to Purchase?

September 2, 2014
Media Buyers Say Clients’ Primary Focus Remains Spot TV

September 2, 2014
Viewers ‘Driven Back to Linear TV’ by Social Media

September 2, 2014
Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

September 2, 2014
US Political Ads Boost Digital

September 2, 2014
The Elusive Bicultural Latino Audience

August 25, 2014
Programmatic is Here Right Now, Finds AOL Study

August 25, 2014
Building Your Brand with Hispanics the Blended, Bicultural Way

August 25, 2014
More than One-Third of US Households Now Subscribe to an SVOD Service

August 25, 2014
Digital Coupon Use Grows

August 25, 2014
Your Email is a Snowflake

August 18, 2014
Mobile Has Changed the Boundaries of Social Acceptability

August 18, 2014
As Data Overflows Online, Researchers Grapple with Ethics

August 18, 2014
AT&T Quantifies Role of WOM

August 18, 2014
Multicultural Consumers are Shaping the Future of Music

August 18, 2014
Facebook Offers Draw Young Shoppers to Local Businesses

August 11, 2014
TV, OTT Consumers Seeking Connections

August 11, 2014
Ad-Skipping Skews Upscale

August 11, 2014
Social Media’s Impact on TV on the Rise

August 11, 2014
Lifting the Curtain on Live Events

August 11, 2014
Teens Are Waging a Privacy War on the Internet

August 4, 2014
Programmatic Approaches to Audience Engagement Seen Globalizing

August 4, 2014
Networks Compete Against Themselves as Time-Shifted Viewing Spikes

August 4, 2014
Consumers Engage with Mobile Ads

August 4, 2014
Sponsored Content Has a Trust Problem

August 4, 2014
Z: The Next Generation of Shoppers

July 28, 2014
How TV Watching Has Evolved Over the Past 8 Years

July 28, 2014
Study: Mobile Users Who Engage with Brands Use Facebook Most

July 28, 2014
How Consumer Feedback Can Change what you know about Seasonal Buying Patterns

July 28, 2014
What are Personalization’s Biggest Challenges and Opportunities?

July 28, 2014
Getting Sponsored Content Right

July 21, 2014
Connecting with Social Brand Ambassadors

July 21, 2014
Sequential Ads Strengthen Conversion

July 21, 2014
TV Binge Viewers Hold Mixed Attitudes To Advertising

July 21, 2014
Smarter Ads for Smartphones

July 21, 2014
Online Retailers Seeing Value in Brick-and-Mortar Shops

July 14, 2014
The Role of Content in Consumer Decision Making

July 14, 2014
Are Young People Watching Less TV?

July 14, 2014
Corporate Culture Impacts Ad Budgeting

July 14, 2014
Shopper Marketing in 2020

July 14, 2014
Fraud Lurks in Shadows of Changing Digital Advertising Landscape

July 7, 2014
Family Dynamics Shaping Tomorrow’s Consumers

July 7, 2014
Media Multitaskers More Likely to Watch, Respond to TV Ads

July 7, 2014
Streaming Boom Stifles Music Downloads

July 7, 2014
A Positive Take on Negative Advertising

July 7, 2014
Tablet Ad Recall Level with Print

June 30, 2014
Viewers Say Ads in Local TV News are Relevant, Drive Action

June 30, 2014
Study: Brand Likes Up 30% on Facebook

June 30, 2014
Mobile is Taking Over Digital Media Usage

June 30, 2014
Consumers Welcome Personalized Content

June 30, 2014
Opportunistic On-Demand Users Have Spiked Overall Viewing

June 23, 2014
How Americans Are Watching TV

June 23, 2014
Blue-Chip Advertisers’ Spending Hits Record $109B, Passing Pre-recession Peak

June 23, 2014
Millennials Are Willing to Pay Extra For a Good Cause

June 23, 2014
Audience Size Affects What People Share

June 23, 2014
Study Proposes New Viral Metrics

June 16, 2014
Few Digital Marketers Feel that Digital has Delivered as a Branding Vehicle

June 16, 2014
Almost Half of U.S. HH Have a Separate TV Connection to the Internet

June 16, 2014
Understanding Word of Mouth

June 16, 2014
Sponsorship Now Rooted in Social Media

June 16, 2014
Soccer in the U.S. Could be a Win for Advertisers and Programmers Alike

June 2, 2014
Global Programmatic Ad Pricing Trends: Social Keeps Rising

June 2, 2014
Viacom Unveils New Study, “TV Here, There (Not Quite) Everywhere”

June 2, 2014
Consumers Accepts Declining Privacy

June 2, 2014
The iPad Still Dominates Tablet Usage

June 2, 2014
Is Big Data Helping or Hurting the Shopper Experience?

May 27, 2014
Effective Advertising – More than a Creative Black Box

May 27, 2014
Emotional Branding Creates the Bond

May 27, 2014
LinkedIn Edges Facebook as B2B Marketers’ Most Important Social Platform

May 27, 2014
Google Dethrones Apple as Most Valuable Brand

May 27, 2014
Brand Fatigue Hits Developed Markets

May 19, 2014
Advertising and Audiences: Making Ad Dollars Make Sense

May 19, 2014
Social Media Ad Revs Forecast to Hit $15B by 2018

May 19, 2014
How Marketers Are Measuring Their Mobile Efforts

May 19, 2014
Many Channels, Few Watched

May 19, 2014
Walmart helps Connected Shoppers

May 12, 2014
Automated Ad Sales Need Work for TV

May 12, 2014
Time on Retail Sites Mostly From Smartphones, Tablets

May 12, 2014
Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From

May 12, 2014
Consumers Reading Blogs From Favorite Brands

May 12, 2014
Going Local: How Advertisers Can Extend Their Relevance With Search

May 5, 2014
For Advertisers, Radio Is Worth Listening To

May 5, 2014
TD Ameritrade Benefits From Olympics

May 5, 2014
Youths’ Most Indispensable Digital Property

May 5, 2014
HDTV Has Taken Over the U.S. Home. What’s Next?

May 5, 2014
Advertisers Seek a ‘Second Screen’ Connection with Viewers

April 28, 2014
New Streaming King: the TV

April 28, 2014
The Two Sides of Behavioral Economics

April 28, 2014
Tech Savvy Millennials Take Over Spending From Boomers

April 28, 2014
Facebook Users Seen Most Engaged With Brand Posts on Fridays

April 28, 2014
Pew: America’s Wavering Opinion on Futuristic Technologies

April 21, 2014
Who’s Still Watching Live TV? (Most People).

April 21, 2014
Consumers Use Smartphones and Wearable Tech to Track Health

April 21, 2014
IPA Report Shows Record Increase in Marketing Budgets

April 21, 2014
The Viewability Debate: Being Seen is Good, but One Second Isn’t Enough

April 21, 2014
Mobile Users ‘Open’ to Sponsored Data

April 14, 2014
Programmatic Buying: Efficiency, Effectiveness, but Also Lack of Knowledge & Transparency

April 14, 2014
Why Your Analytics are Failing You

April 14, 2014
Most Social Networks are Now Mobile First

April 14, 2014
Marketers Don’t Understand ROI

April 14, 2014
Older Adults and Technology Use

April 7, 2014
Emotion, WOM Create Virtuous Circle

April 7, 2014
3rd Party Content Appears More Credible

April 7, 2014
Hold That Tweet! Building Loyal Customers in the Information Age

April 7, 2014
How Different Tablet Users Spend Their Time

April 7, 2014
Shopper Marketing ROI: Benchmarking What Works

March 31, 2014
Brands Use Twitter to Boost Awareness Rather Than Sales

March 31, 2014
Media Habits of “Mobile Ad-Friendly Shoppers”

March 31, 2014
It’s a Multi-Screen World

March 31, 2014
NPR Is Running Voice Recognition-Enabled Ads

March 31, 2014
Big Data “Breaks” E-Warehouse

March 17, 2014
From Mobile to the Movies

March 17, 2014
How Location Analytics Will Transform Retail

March 17, 2014
Consumer Trust Still the Biggest Hurdle for Native Advertisers

March 17, 2014
Millennials Consume Content Every Waking Hour

March 17, 2014
What are the Primary Roles of Various Channels in the Customer Journey?

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