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Morning Coffee is a customizable, real-time aggregator of news feeds, research, blogs, and videos from the industry and beyond. Morning Coffee keeps you up-to-date on what you want to know, when. Browse through various topics and publications to stay on top of the latest industry news.

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5 Cups of Morning Coffee

Each week our Knowledge Specialists summarize the top articles in 5 Cups of Morning Coffee below!


Shifts in Viewing: The Cross-Platform Report Q2 2014

Nielsen released its latest Cross-Platform report last week that found “today, content is delivered and consumed through competing delivery platforms, networks and screens. We’re seeing year over year overall growth in digital use of 16% among persons 18-34, with 53% growth in digital video viewing. Yet, it’s not just a young versus older story. This impressive growth in digital is even more marked among 35-49 year olds and among 50-64 year olds.”

Digital Growth is Fueling an Increase in Media Time:

Read the full article

For more info, check out the Media Tab in Morning Coffee


Neuromarketing Edges into Mainstream

The recent issue of Admap looked at neuromarketing. "Marketers' views on neuromarketing are evolving rapidly, as they no longer regard it as an interesting novelty and are increasingly likely to see it as a must-use research option. Long gone are men and women in white coats attaching electrodes to a willing participant's head. Advances in digital technology mean that techniques such as eye-tracking, facial coding, implicit reaction-speed testing and voice decoding can now be carried out on PCs, tablets and smartphones. Those same developments also mean that neuromarketing has become scalable, costs have fallen and studies can be turned around quickly. Neuromarketing specialist Thom Noble conceded that ‘expediency often comes at a cost.’ New-style methodologies tend to be less robust than lab or central location studies, while concerns remain about both the quality of data collection and the data integrity itself. One outcome of this has been an increase in demand for multi-modal solutions, whether running studies in parallel or bringing various techniques together in a single study. As a practitioner in this industry he was obviously pleased that it was gaining wider recognition but he sounded a note of caution. The growing number of new suppliers meant the industry had to develop standards and vendor accreditation. And on the agency side, he thought there were too few neuro-literate planners and marketers.”

Read the full article

For more info, check out the Marketing Tab in Morning Coffee


Can Addressable TV Take Programmatic TV to the Next Level?

“Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure. Though it accounts for less than 1% of all TV ad spending, some predict it could be a multibillion-dollar industry within 12 to 24 months as both buyers and sellers use it to better understand their audiences, according to a new eMarketer report, ‘Programmatic TV Advertising: Small Investment Today, Big Opportunity Tomorrow.’”

Today, the select few who are using programmatic and its audience insights to buy TV ads are doing so in one of two ways. The first and most common use is as an optimization tool to inform index-based buying strategies on linear TV advertising. The second use is as an audience segmentation and targeting tool designed to reach individuals at the household level, thanks to the capabilities of addressable TV.

Addressable TV is a logical starting point for bringing programmatic buying to TV, considering its pre-existing capabilities and infrastructure for targeting individuals down to the individual household level.

There are two main sources of addressable TV ads today. The first is connected TVs and other IP-enabled devices—offering addressability for digital video advertising delivered on televisions. The second source of pure TV advertising is set-top boxes from satellite and cable companies that offer addressable advertising for either on-demand or linear programming.

Read the full article

For more info, check out the Media Tab in Morning Coffee


45% of Agency Clients Plan More Digital Video Advertising

“A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, 67% of agencies said that their clients’ primary focus for campaigns is video advertising (including traditional TV, cable, and network, as well as digital video). Client Interest in Advertising on Streaming/Online Video:

  • More than last year (45%)
  • Same as last year (49%)
  • Less than last year (6%)

Read the full article

For more info, check out the Advertising Tab in Morning Coffee


Brands’ Online Product Recommendations Spur Purchases

“Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential, details a new report from StrongView and Edison Research. The study analyzes the impact of digital communication from brands on consumers, noting that email is by far the leading online communication channel in terms of influencing purchases, and that relevant communications that meet expectations for a brand can help prompt those decisions.”

Read the full article

For more info, check out the Marketing Tab in Morning Coffee





Archived 5 Cups Headlines

  • Last Week's Headlines
  • Archives

September 2, 2014
Media Buyers Say Clients’ Primary Focus Remains Spot TV

September 2, 2014
Viewers ‘Driven Back to Linear TV’ by Social Media

September 2, 2014
Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

September 2, 2014
US Political Ads Boost Digital

September 2, 2014
The Elusive Bicultural Latino Audience

August 25, 2014
Programmatic is Here Right Now, Finds AOL Study

August 25, 2014
Building Your Brand with Hispanics the Blended, Bicultural Way

August 25, 2014
More than One-Third of US Households Now Subscribe to an SVOD Service

August 25, 2014
Digital Coupon Use Grows

August 25, 2014
Your Email is a Snowflake

August 18, 2014
Mobile Has Changed the Boundaries of Social Acceptability

August 18, 2014
As Data Overflows Online, Researchers Grapple with Ethics

August 18, 2014
AT&T Quantifies Role of WOM

August 18, 2014
Multicultural Consumers are Shaping the Future of Music

August 18, 2014
Facebook Offers Draw Young Shoppers to Local Businesses

August 11, 2014
TV, OTT Consumers Seeking Connections

August 11, 2014
Ad-Skipping Skews Upscale

August 11, 2014
Social Media’s Impact on TV on the Rise

August 11, 2014
Lifting the Curtain on Live Events

August 11, 2014
Teens Are Waging a Privacy War on the Internet

August 4, 2014
Programmatic Approaches to Audience Engagement Seen Globalizing

August 4, 2014
Networks Compete Against Themselves as Time-Shifted Viewing Spikes

August 4, 2014
Consumers Engage with Mobile Ads

August 4, 2014
Sponsored Content Has a Trust Problem

August 4, 2014
Z: The Next Generation of Shoppers

July 28, 2014
How TV Watching Has Evolved Over the Past 8 Years

July 28, 2014
Study: Mobile Users Who Engage with Brands Use Facebook Most

July 28, 2014
How Consumer Feedback Can Change what you know about Seasonal Buying Patterns

July 28, 2014
What are Personalization’s Biggest Challenges and Opportunities?

July 28, 2014
Getting Sponsored Content Right

July 21, 2014
Connecting with Social Brand Ambassadors

July 21, 2014
Sequential Ads Strengthen Conversion

July 21, 2014
TV Binge Viewers Hold Mixed Attitudes To Advertising

July 21, 2014
Smarter Ads for Smartphones

July 21, 2014
Online Retailers Seeing Value in Brick-and-Mortar Shops

July 14, 2014
The Role of Content in Consumer Decision Making

July 14, 2014
Are Young People Watching Less TV?

July 14, 2014
Corporate Culture Impacts Ad Budgeting

July 14, 2014
Shopper Marketing in 2020

July 14, 2014
Fraud Lurks in Shadows of Changing Digital Advertising Landscape

July 7, 2014
Family Dynamics Shaping Tomorrow’s Consumers

July 7, 2014
Media Multitaskers More Likely to Watch, Respond to TV Ads

July 7, 2014
Streaming Boom Stifles Music Downloads

July 7, 2014
A Positive Take on Negative Advertising

July 7, 2014
Tablet Ad Recall Level with Print

June 30, 2014
Viewers Say Ads in Local TV News are Relevant, Drive Action

June 30, 2014
Study: Brand Likes Up 30% on Facebook

June 30, 2014
Mobile is Taking Over Digital Media Usage

June 30, 2014
Consumers Welcome Personalized Content

June 30, 2014
Opportunistic On-Demand Users Have Spiked Overall Viewing

June 23, 2014
How Americans Are Watching TV

June 23, 2014
Blue-Chip Advertisers’ Spending Hits Record $109B, Passing Pre-recession Peak

June 23, 2014
Millennials Are Willing to Pay Extra For a Good Cause

June 23, 2014
Audience Size Affects What People Share

June 23, 2014
Study Proposes New Viral Metrics

June 16, 2014
Few Digital Marketers Feel that Digital has Delivered as a Branding Vehicle

June 16, 2014
Almost Half of U.S. HH Have a Separate TV Connection to the Internet

June 16, 2014
Understanding Word of Mouth

June 16, 2014
Sponsorship Now Rooted in Social Media

June 16, 2014
Soccer in the U.S. Could be a Win for Advertisers and Programmers Alike

June 2, 2014
Global Programmatic Ad Pricing Trends: Social Keeps Rising

June 2, 2014
Viacom Unveils New Study, “TV Here, There (Not Quite) Everywhere”

June 2, 2014
Consumers Accepts Declining Privacy

June 2, 2014
The iPad Still Dominates Tablet Usage

June 2, 2014
Is Big Data Helping or Hurting the Shopper Experience?

May 27, 2014
Effective Advertising – More than a Creative Black Box

May 27, 2014
Emotional Branding Creates the Bond

May 27, 2014
LinkedIn Edges Facebook as B2B Marketers’ Most Important Social Platform

May 27, 2014
Google Dethrones Apple as Most Valuable Brand

May 27, 2014
Brand Fatigue Hits Developed Markets

May 19, 2014
Advertising and Audiences: Making Ad Dollars Make Sense

May 19, 2014
Social Media Ad Revs Forecast to Hit $15B by 2018

May 19, 2014
How Marketers Are Measuring Their Mobile Efforts

May 19, 2014
Many Channels, Few Watched

May 19, 2014
Walmart helps Connected Shoppers

May 12, 2014
Automated Ad Sales Need Work for TV

May 12, 2014
Time on Retail Sites Mostly From Smartphones, Tablets

May 12, 2014
Changing Channels: Americans View Just 17 Channels Despite Record Number to Choose From

May 12, 2014
Consumers Reading Blogs From Favorite Brands

May 12, 2014
Going Local: How Advertisers Can Extend Their Relevance With Search

May 5, 2014
For Advertisers, Radio Is Worth Listening To

May 5, 2014
TD Ameritrade Benefits From Olympics

May 5, 2014
Youths’ Most Indispensable Digital Property

May 5, 2014
HDTV Has Taken Over the U.S. Home. What’s Next?

May 5, 2014
Advertisers Seek a ‘Second Screen’ Connection with Viewers

April 28, 2014
New Streaming King: the TV

April 28, 2014
The Two Sides of Behavioral Economics

April 28, 2014
Tech Savvy Millennials Take Over Spending From Boomers

April 28, 2014
Facebook Users Seen Most Engaged With Brand Posts on Fridays

April 28, 2014
Pew: America’s Wavering Opinion on Futuristic Technologies

April 21, 2014
Who’s Still Watching Live TV? (Most People).

April 21, 2014
Consumers Use Smartphones and Wearable Tech to Track Health

April 21, 2014
IPA Report Shows Record Increase in Marketing Budgets

April 21, 2014
The Viewability Debate: Being Seen is Good, but One Second Isn’t Enough

April 21, 2014
Mobile Users ‘Open’ to Sponsored Data

April 14, 2014
Programmatic Buying: Efficiency, Effectiveness, but Also Lack of Knowledge & Transparency

April 14, 2014
Why Your Analytics are Failing You

April 14, 2014
Most Social Networks are Now Mobile First

April 14, 2014
Marketers Don’t Understand ROI

April 14, 2014
Older Adults and Technology Use

April 7, 2014
Emotion, WOM Create Virtuous Circle

April 7, 2014
3rd Party Content Appears More Credible

April 7, 2014
Hold That Tweet! Building Loyal Customers in the Information Age

April 7, 2014
How Different Tablet Users Spend Their Time

April 7, 2014
Shopper Marketing ROI: Benchmarking What Works

March 31, 2014
Brands Use Twitter to Boost Awareness Rather Than Sales

March 31, 2014
Media Habits of “Mobile Ad-Friendly Shoppers”

March 31, 2014
It’s a Multi-Screen World

March 31, 2014
NPR Is Running Voice Recognition-Enabled Ads

March 31, 2014
Big Data “Breaks” E-Warehouse

March 17, 2014
From Mobile to the Movies

March 17, 2014
How Location Analytics Will Transform Retail

March 17, 2014
Consumer Trust Still the Biggest Hurdle for Native Advertisers

March 17, 2014
Millennials Consume Content Every Waking Hour

March 17, 2014
What are the Primary Roles of Various Channels in the Customer Journey?

March 10, 2014
Americans Spend 11 Hours a Day with Electronic Media

March 10, 2014
Consumers Split on Targeted Marketing

March 10, 2014
3 Reasons Why Co-Making is the Future of Branding

March 10, 2014
Coupon Users – Even Young Ones – Still Prefer Print Sources

March 10, 2014
Facebook and GfK Study Multiple Device Use

March 3, 2014
TV Drives Conversation on Facebook

March 3, 2014
Americans Would Choose Internet Over TV If They Had To

March 3, 2014
How Effective Are Violent Ads

March 3, 2014
‘Futurescope’ Study Shows How Shopper Marketing is Evolving

March 3, 2014
The Data-Driven Future of Video Advertising

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