Mobile Forum

ARF’s Mobile Forum at Internet Week NY

May 17, 2012 l 2:30–6:00PM
Multiscreen Multitaskers: Advertising at the Intersection of TV and Mobile

Watching TV with a laptop, smartphone, or tablet in hand seems to have become the norm in many households. This is great news for advertisers and programmers looking to engage viewers. Content can flow seamlessly across screens to enrich programming content and strengthen advertising messages. In this session, we’ll learn how media companies and brands are using mobile experiences to enhance the television experience by appealing to multitaskers. We’ll also gain insight into the dynamics of the wired, connected living room. Don’t miss this chance to hear the latest research on reaching the multiscreen, multitasking consumer. 

Featured Speakers:
Ashmeed Ali – B2B Strategic Insights and Research, Yahoo!
Dino Mytides – VP, Digital Advertising, Interpret
Stuart Schneiderman – VP, Digital Research, Viacom Media Networks
Emily Taylor – Research and Insights Manager, Microsoft Advertising

Social
Facebook: http://www.facebook.com/events/213163175465096/
LinkedIn: http://linkd.in/J3A53D
Twitter: @the_ARF; #arfforums; @internetweek; #iwny

For more information about Internet Week New York, click here!
 

Mobile devices are becoming popular tools for market researchers—and for good reason. Mobile data can provide real-time, geo-located insights about consumers as they go about their daily lives.

Using Mobile as a Research Tool

Mobile devices are becoming popular tools for market researchers—and for good reason. Mobile data can provide real-time, geo-located insights about consumers as they go about their daily lives. This forum will answer some of the questions that arise as we adapt our traditional and online market research activities to mobile devices. In this session we’ll cover emerging best practices for mobile surveys, innovative applications of mobile for qualitative studies, and the reasons that brands like General Mills are investing in mobile research.

Featured Speakers:
Andy Dybvig – Consumer Insights Manager Mobile Research, General Mills, Inc.
Adam Hulnick – Sr. Director, Product Management, Harris Interactive
Kristin Luck – President, Decipher Inc.
Julie Wittes Schlack – Senior Vice President, Innovation & Design, Communispace

Agenda

2:30–2:40PM
Welcome, Introductions and Agenda Overview
Sheila Seles – Director, Digital and Social Media, ARF
Zena M Pagán – Manager, Forums and Ogilvy Awards, ARF

2:40–3:05PM (Includes Q&A)
Adam Hulnick – Sr. Director, Product Management, Harris Interactive

3:05–3:30PM (Includes Q&A)
Kristin Luck – President, Decipher Inc.

3:30–3:55PM (Includes Q&A)
Julie Wittes Schlack – Senior Vice President, Innovation & Design, Communispace

3:55–4:20PM (Includes Q&A)
Andy Dybvig – Consumer Insights Manager Mobile Research, General Mills, Inc.

4:20–4:30PM
Next Steps and Adjournment
Sheila Seles – Director, Digital and Social Media, ARF

4:30–5:30PM
Wine and Cheese Reception Provided by The NPD Group