Welcome to the new ARF Website!

We are proud to unveil our much improved website which features many dynamic upgrades, come take a quick tour...

Rethink12.thearf.org - The Networking Site for ARF Re:think 2012!

Use this handy guide to get to know the networking site so you can find and connect with people, track your sessions, and more!

The ARF has a new mobile website with features only found on handheld devices!

Find us on your smartphone; our site will automatically detect you're reaching us on a handheld device and serve up our mobile information.

Keep Your Business on the Leading Edge of the Latest in Advertising Research

Become a member of the ARF and get access to the latest in knowledge, research, events and thought leadership the industry has to offer.

Meet the Members in our ARF Member Directory

From Fortune 500 companies to consultants, the ARF is comprised of over 400 corporate members.
Members
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Download the ARF

Only the ARF has a collection of research and resources that is unmatched in the industry. Find out why your company should become an ARF member. Learn more!

Welcome

"The ARF is Madison Avenue's de facto research authority."

The ARF is the premier advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers in the field. Our mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth.
 


 


 

New Member Spotlight

ARF Videos

Joan Lewis, Procter & Gamble