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Forethought Research

Ranked Australia's most innovative & commercially effective research firm, Forethought Research is garnering an international reputation for its focus on delivering insights which drive market share. In 2010, they were amongst the finalists at the ISMS-MSI Informs Practice Prize at MIT, Boston for the application of Prophecy Thoughts®, which reveals the rational drivers of choice and predicts changes in market share. In 2012, Forethought was awarded the AMSRS Innovation in Methodology Award for Prophecy Feelings®, the frame-breaking quantitative method for revealing the hierarchy of non-conscious, consumption-driving emotions activated at a category, brand and communications level.

Level5 550 Bourke St
Melbourne, VIC 3000


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