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Created in 2010, Umbel aims to be the standard for digital audience measurement. They leverage the power of big data Analytics and the validated principles of Market Research to deliver revenue-generating insights for publishers and brands that need to effectively understand and monetize their audiences. Umbel’s Digital Genome technology analyzes vast amounts of online audience data and delivers the most actionable metrics in a simple, easy-to-compare format. Clients visually explore audiences through an interactive dashboard that can be printed, shared and exported as smartly-designed custom live website and media kit elements.

901 W 9th Street, Suite 111
Austin, TX 78703-4610


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