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GfK is one of the world’s leading market research companies, with more than 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 countries, every day. In the US and Canada, we offer access to several of the world’s largest databases combined with a full range of custom and ad hoc research services. With the acquisition of Knowledge Networks and User Centric in 2012, GfK obtained consumer, Hispanic, physician, and loyalty card panels, as well as user experience research and design expertise. These resources are used to deliver proven solutions developed from a 360-degree view of our clients’ markets and tailored to the new realities of the digital age.


Industries - Automotive • Consumer Goods • Financial Services • Government & Academic • Health • Media • Retail • Technology

Solutions - Audience Measurement and Insights • Brand and Customer Experience • Consumer Trends • Digital Market Intelligence • Location Insights • Market Opportunities and Innovation • Multicultural • Mystery Shopping • Promotion & Causal Retail Monitoring • Public Affairs and Corporate Communications • Retail Sales Tracking • Shopper & Retail Strategy • User Experience 


Featured Member News:
New GfK Report: Gens X, Y Adopt Smartphones as Media Hubs

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