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Marketing Accountability Partnership

The Marketing Accountability Foundation (MAF) is the independent, private sector, self-governing organization authorized by its membership constituency to: establish & improve marketing measurement & accountability standards, educate constituents about those standards, provide oversight, administration & funding for its standards-setting Board (MASB) and its Advisory Council (MASAC), select Directors of the MASB and MASAC, and protect the independence & integrity of the standards-setting process. The Foundation is incorporated exclusively for charitable, educational, scientific, & literary purposes within the meaning of Section 501(c) (3) of the Internal Revenue Code. Sources of funding include Membership Dues, Projects, Workshops, Technical Services, Publications, and Training, Advisory & Auditing Services.


800 Connecticut Avenue
Norwalk, CT 06854

The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Joan Lewis, Procter & Gamble 'Run'