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Sorensen Associates Inc

Sorensen Associates, Inc., an in-store research company, captures shopper behavior, motivations, and perceptions at the point of purchase in the United States. It helps manufacturers and retailers assess product and package performance, the purchase decision process, category management, promotional impact, and shopper behavior. The company delivers tools, such as PathTracker and the metrics for measuring in-store traffic. It conducts in-store research at supermarkets, convenience stores, grocery stores, drug stores, computer stores, home improvement stores, and consumer electronic stores. Sorensen Associates is based in Troutdale, Oregon, with additional offices in Camp Hill, Pennsylvania; and Roseville, Minnesota. As of February 19, 2007, Sorensen Associates, Inc. is a subsidiary of Taylor Nelson Sofres plc.

999 NW Frontage Rd
Troutdale, OR 97060

The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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Graeme Hutton, Universal McCann