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Ehrenberg-Bass Institute for Marketing Science

The Ehrenberg-Bass Institute at the University of South Australia is world-famous for making big discoveries about how marketing really works. Our team of 60+ marketing scientists are busy tackling important research questions and sharing new knowledge with marketers all over the world. The Institute is financially sponsored by global corporations such as Coca-Cola, Procter & Gamble, Unilever, CBS, and Turner Broadcasting.

To find out more about working with us visit

GPO Box 2471
Adelaide, SA 5001


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Bill Harvey, Co-Founder of TRA