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Horowitz Associates

Horowitz Associates is a full service market research firm serving clients since 1985. Research methodologies and services include focus group design and moderation (including Spanish-language moderation by a bilingual moderator), online panels and communities, one-on-one interviews, in-home ethnographic research and videographies, intercepts, and telephone and online surveys. Horowitz enjoys particular expertise in the consumer market for television and broadband content, new home and portable entertainment technologies, and subscription TV/Internet/mobile services. The Surveys Unlimited division specializes in social, cultural, and ethnic research among urban and Hispanic, African-American, Asian and International consumers to monitor cultural and demographic trends. The company publishes several annual syndicated studies, including State of Cable and Digital Media, Multiplatform Content & Services, FOCUS: Latino, and FOCUS: African America, among others. Horowitz is recognized as a leading provider of intelligence on the U.S. Hispanic market across all acculturation levels. 

270 North Avenue, Suite 805
New Rochelle, NY 10801

http://www.horowitzassociates.com


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The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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