Only the ARF has a collection of research and resources that is unmatched in the industry. Find out why your company should become an ARF member. Learn more!
MASB is the independent, private sector, self-governing body where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets short-term and over time. It is authorized by its membership constituency to establish marketing measurement and accountability standards across industry and domain, for continuous improvement in financial performance and for the guidance and education of business decision makers and users of performance and financial information. The body is incorporated in the State of Delaware & operates exclusively for charitable, educational, scientific, & literary purposes – a 501(c)(3) Not-For-Profit.
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