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Podtrac enables targeted podcast advertising. The company provides services to both podcasters and advertisers to serve the growing audio and video podcast markets. For podcasters, Podtrac provides the infrastructure they need to monetize podcasts through advertising. Podtrac provides free services and methods to objectively quantify and qualify podcast audiences for advertisers, advanced representation services for advertising and sponsorships, and a variety of advertising trafficking, insertion, and website services. For advertisers, Podtrac provides the framework that enables advertising in podcasts with confidence. Podtrac provides free third party measurement and demographic profiles for any podcast, podcast media kits, advanced tools for finding podcasts matching targeted profiles, podcast advertising options with sound recency, frequency and reach strategies, and a variety of online purchasing, creative trafficking, and insertion services.
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