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Center for Emotional Marketing

The Center for Emotional Marketing is a brand positioning and market research consultancy. Our positioning process is called Brandvertising™ because it bridges the gap between traditional brand positioning and advertising. The Center for Emotional Marketing’s Brandvertising™ approach brings creativity and research together to develop a more specific and multi-dimensional positioning strategy—expressed visually as well as in words. Key to our approach is Triggers™and Emotional Triggers™, a unique creative process that uses verbal and visual stimuli to understand the nuances of ideas. 502 Bedford Road
Armonk, NY 10504

The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

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