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TiVo Research

Founded in 1997, TiVo Inc. developed the first commercially available digital video recorder (DVR).  TiVo offers the TiVo service directly to consumers online at www.tivo.com and through third-party retailers.  TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry.  TiVo’s second-by-second Stop||Watch service is a national footprint gathering data from all signal sources (analog cable, digital cable, satellite, OTA, Telco).  We offer up to seven days of time-shifting detail by daypart, pod, network, program and industry.  TiVo’s Stop||Watch archetype product is a random sample of 350,000 daily subscribers while Power||Watch is a panel of 43,000 (and growing subscribers) allowing us to provide actual reach, frequency, GRPs, Promo Conversion, Program Loyalty and much more. 

2160 Gold Street
PO Box 2160
Alviso, CA 95002-2160

http://www.tivo.com


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