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Brand Keys, Inc.

Brand Keys is the only research consultancies in the world specializing in customer loyalty and engagement assessments, providing brand equity metrics that accurately predict future in-market consumer behavior. Our metrics have been proven to correlate highly with sales and profitability, and enable brands to anticipate the changing needs and expectations of consumers. They can bridge the elusive ROI measurement gap by quantifying your return on brand equity and objectives that correlate with sales. In addition, our metrics offer the most relevant benchmark in the industry against which to evaluate the impact on the brand of any communication. Our advertising/communications testing includes standard evaluations found in creative testing, but answers a brand’s key strategic question: Is this a good ad? 9 West 29th Street
5th Fl
New York, NY 10001


The AD Club of New York and Yahoo will host the first two breakfasts in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. Cheryl Guerin and Ben Jankowski of MasterCard will tackle Finance on 7/16 and Bonin Bough of Mondelez will delve into CPG on 7/30.

Coverage will include: campaign success stories, challenges and how they were overcome, the next big thing on the horizon, moderated Q&A and audience Q&A.  For more information and to register, click here or call Sydney at 212.533.1929.

ARF Videos

Joan Lewis, Procter & Gamble 'Run'